Dealer OPS & Leadership
Google’s Enhanced Campaigns Show ‘Tough Love’ to Mobile Advertisers
According to Search Engine Watch, Google is constantly evolving the arena of Mobile Advertising: through GoMo and websites for mobile devices, Adwords, and now Enhanced Campaigns that limit the number of campaigns that can cross mobile devices. These ads are becoming...
Are Car Shoppers Bothered by Recalls and False MPG Claims?
Swapalease.com Survey Reveals Concern Yet Many Say ‘Part of Our Car Culture’ CINCINNATI, OHIO – (February 27, 2013) – Vehicle recalls and false MPG claims have been reported recently in the world of automotive. How concerning are these issues for drivers and car...
Video Marketing: the Hottest Tool for Building Connections, and How to Use It
Search Engine Watch touts the virtues of video to draw attention to your business. Video marketing is on the rise as both a trend and an instant draw for customers, and offers five approaches for linking it to your social media accounts and how to tell it to your...
The Rules of Adwords
Google Adwords Professionals at Search Engine Watch describe their ideal "Bill of Rights" to using Adwords. ROI, Segmentation, Opt-in and Opt-out, Efficiency, and Measurement Data are analyzed in the following reflection on best practice for Web Analytics: Click here...
The Dad Market
The NY Times reports on likes and trends of the ever-rising market segment of fathers, who are starting to make up a greater portion of the purchasers. Nielsen's team and PR consulting firms are asked to provide insight on reaching the male consumer, and the...
Remarketer Merger: American Recovery Assn., National Finance Adjusters Pair Up to Assist Lenders
In a report from Automotive News, coverage of the American Recovery Association and National Finance Adjusters' company merger declares a more open future for lenders, predicted to speed flow of information and access between clients and agents: Click here to read the...
Advice from Car Lot Rescue’s Tom Stuker on the Changing Lotscape
An interview with Tom Stuker by Edmunds explains turn-ons and turn-offs for buyers before even getting behind the wheel, and encourages consumers and salesmen to establish a strong interview department: Stuker tells salespeople that instead of using pressure and...
Unique Ad Campaign for Ford C-MAX Hybrids Gains Traction with New Customers
Preliminary Nielsen data from 2012 ad campaign indicate initial advertising efforts for Ford C-MAX hybrids have resonated well with consumers Campaign continues building on launch momentum of Ford’s five electrified vehicles with new TV spots and appearances, print...
Advanced Strategies for your Dealership, All in a Day’s Work
The Digital Dealer Conference & Exposition and the Washington State Auto Dealers Association will bring a one day intensive learning and networking workshop featuring sixteen cutting-edge educational sessions presented by the best in the business, to Seattle, WA...
Join us for Digital Dealer Las Vegas 2021