Dealer OPS & Leadership
Think Like the Customer, Sidestep the Competition
From the NY Times, an interview on google, marketing, and content tactics with a surprisingly successful small business owner who reduced his $250k marketing budget by 90% to beat his own peak sales record from before the economic crisis of '08. Sales strategies,...
Laundered Reusable Shop Towels Pose No Health Risk to Workers
Scientific Study Refutes Claims of Health Risk by Disposables Industry ALEXANDRIA, Va. — A scientific study released today by ARCADIS, an international research firm specializing in environment issues, found no evidence that laundered reusable shop towels pose any...
Vehicle Depreciation Not A Threat, Says Black Book, Fitch
According to F&I and Showroom, all the fuss about vehicle depreciation in 2013 may be in vain. In consultation with Black Book, researchers found that ABS rates are actually on a diminishing trend, and expects that 2013 to be a record year for lower depreciation...
Audi suits up to reprise its leading role in Marvel’s Iron Man 3
Audi returns as Tony Stark’s vehicle of choice in Marvel’s Iron Man 3 slated for a May 3 release date Audi has joined forces with Disney and Marvel Studios, a subsidiary of Marvel Entertainment, LLC for the release of Marvel’s Iron Man 3 due in theaters on May 3,...
U.S. World Leader in Spam
From Mashable, the United States takes the top spot this week as lead distributor of spam, spreading 18.3% of the world's junk mail sent. The U.S. sends out more than twice the amount of spam that China sends, and over four times the amount of India. Details on the...
Crossbreeding Cars: Why Fisker and Tesla Should Start Mixing Genes
Sources at Digital Trends offer some intriguing insight on the respective plights of floundering electric exotic car makers Fisker and Tesla. Switching engines could be to an advantage for each of the car manufacturers in building a better vehicle. See more...
Spotlight on Group 1: Auto Retail Goes Global
According to Business Without Borders, pioneering dealership group Group 1 Automotive, Inc. is expanding globally. Last month marked their purchase of dealerships in Brazil, now dealerships in the UK. To read more about Group 1 Automotive and the Auto Retail...
World Debut For Rolls-Royce Wraith At Geneva Motor Show
WEST SUSSEX, England -- Elegant fastback design hints at dynamic prowess of the most powerful Rolls-Royce ever: 624 bhp/465kW, 800 Nm from 1,500 rpm : 0-60 mph in 4.4 seconds (0-62 in 4.6) Debut of Satellite Aided Transmission. A technology that uses GPS mapping data...
Google’s Peter Leto Joins Industry Thought Leaders at the Digital Dealer Workshops Seattle
Roughly a decade ago, there were only four advertising mediums - TV, radio, print and outdoor. These mediums dominated marketing strategies for decades. However, as customers continue to use the Internet as a primary means to research purchases, a new dominant medium...
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