Dealer OPS & Leadership
Jeff Gordon’s Test Drive: Scared Salesman Pranked on Hidden-Cam Pepsi Max Commercial
This hilarious video features Jeff Gordon at the wheel of a hidden-cam test-drive. Tiny cameras make for great driving footage and the perfect prank on the salesman riding shotgun. Viral videos are taking the lead even in high-corporation commercial marketing. See...
Auto Sales Breakdown: February
Briefing.com has broken down February Auto Sales into a simplified graph with bullet points for a quick breakdown. specific details highlighted including: Flat domestic auto sales Increases in light truck sales Increases in import sales Market share gains for the Big...
Tips for Salesmen to Stomp the Sales-Killer, Guilt
Eyes On Sale offers tips to any salesmen on handling customer calls and the rejection that comes with the job so it doesn't destroy your next pitch. Salesmen and Sales Execs should take a look to understand their level of influence of their own thinking as well as...
Social Media & Mobile Access for Dealer Marketers
F&I and Showroom presents an in-depth examination of how social media and mobile access influence a consumer on decision-making when purchasing a vehicle. Through research from a year's worth of Twitter, Facebook, blogs, forums and Youtube updates, several...
Super Reporting at your Dealership
At the 14th Digital Dealer Conference, May 7-9th in Orlando, I will be presenting a workshop in the new Data and Analytics track titled “Super Reporting made Easy.” It has never been so important for dealerships to understand how data can not only be used to retain...
How Building Top Content Raises Your Author Rank
From Search Engine Watch, best practice for building top content and improving your content strategy. This article recommends using keyword tools and Trends , as well as value-charged content and keeping your copy above-par. Developing your identity and using Google+...
Auto Dealer Finds $10,000 in Used Pickup Trade
According to the Yakima Herald, an auto dealership in Seattle found a bag of $10,000 and change in a pick-up truck taken in a trade. The dealer returned the money to the owner, after the discovery, and dealerships get to dismiss the bad rep: Click here to read the...
Ford Tops in Family Value, Quality, Again
Three Ford and Lincoln vehicles have won U.S. News & World Report’s 2013 Best Cars for Families awards. For three straight years, Ford Fusion has won best midsize car, while Fusion Hybrid is top hybrid car two years in a row and Lincoln MKT takes home best luxury...
U.S. News Announces the 2013 Best Cars for Families
13 brands win awards across 19 categories; General Motors has the most winners WASHINGTON -- U.S. News & World Report today announced the 2013 Best Cars for Families award winners, featured at www.usnews.com/cars-families. Covering 19 categories, the awards...
Join us for Digital Dealer Las Vegas 2021