Dealer OPS & Leadership
Don’t Get Edged Out by Edgerank: How to attract, retain, and engage fans with the new Facebook algorithm
EdgeRank, the algorithm that determines what Facebook posts are shown to whom and for how long, was implemented late last year and immediately affected the profiles of everyone on Facebook, but had the most severe effects on business pages. Companies using Facebook to...
Dealership Tech Meets Sales Strategy at AutoNation
CBT News showcases AutoNation's role model technology usage to improve the customer's experience on the dealership, and redevelop their sales techniques for new and repeat customers. Dealerships in Fort Lauderdale have implemented a system of tablets to allow the...
DARCARS Automotive Group Hires RP3 Agency
Shop to Create Integrated Marketing Campaigns as AOR BETHESDA, Md. – DARCARS Automotive Group, operator of more than 30 auto dealership franchises in the Metro D.C. area, has selected RP3 Agency as its agency of record. RP3 president Beth Johnson made the announcement...
SEMA Show Hotels Now Accepting Reservations
-– Rooms Booked Through Official SEMA Housing Services Guarantees Lowest Rates -- Diamond Bar, CA – SEMA Showgoers may now secure hotel rooms from the official SEMA Housing Services at www.SEMAShow.com. Available through Travel Planners, the reservations come with...
How to Keep Your Tweets Business Pro
Advice from sources at Search Engine Watch describes how to keep a dealer's marketing strategy professional on the Twitter front. How to converse, how to use Hashtags, devloping your Twitter strategy, and other dos and don'ts to become a leader on that virtual front....
YouTube & the Marketing Experience
Youtube has re-vamped the way they structure their site, that may lead to more popularly trending channels and the establishment of a "YouTube Presence". YouTube's Channel 1 and the so-called "channel-ization" of YouTube can be viewed below in this video of changes...
3 Reasons to Improve Your Web Design for Mobile SEO
From Search Engine Watch, smartphone and tablets take the lead on pageviews with mobile sales and ad-viewing. Seamless web design for mobile viewing is a MUST for dealers to establish a market presence, and the importance of being able to market cross-device could not...
Jealous Microsoft and the Sub-Standard Scroogled Campaign
According to Search Engine Watch, smearing the competition is not the best marketing plan. Microsoft's smear campaign against Google, aka "Scroogled", portrays a stalker Big Brother Google that just tries to spread fear that should only be ignored. Click here to read...
Direct Mail Marketing is Back? Take a Look at Near Field Communication
Marketing Daily gives a report on Near Field Communication Marketing, or NFC, which is a new trend that may give a comeback to direct mail marketing. Marketers will deliver their spiel through a chip that wirelessly interacts with the user through his or her mobile...
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