Dealer OPS & Leadership
Wholesale Used Cars Likely to Drop in Price
The Latest from F&I and Showroom on vehicle price predictions; data from CNW research and Autodata get a once-over in this condensed article on what to expect in Financing divisions. See the breakdown on used vehicle remarketing prices below: Click here to see the...
Ford’s Award-Winning Supplier Diversity Development Program Exceeds Minority-Owned Business Spending Goals
Ford’s Supplier Diversity Development (SDD) program continues to exceed its goals for a diverse business landscape. The automaker annually aims to source at least 10 percent of U.S. purchases from minority, women and veteran-owned businesses In 2012, Ford purchased...
HTML 5: What It Is, and Why Marketers Need It
This Whitepaper from Uberflip describes how HTML5 works, and how it can help users and marketers communicate more successfully. HTML5 improves design, integrates more successfully with browsers and across devices, and performs more intuitive, location-based services...
The Big Picture: Social Media Spending & Success Rates
New from Uberflip, some serious stats on the social media world tell us how social advertising is affecting marketing budgets. Social ad adoption, allocated budgets, and the success rates of paid social media campaigns are just a few of the breakdowns shown below:...
Autoresponders, Quick Route to Speeding Up your Marketing Cycle
Marketing Tech offers an interesting look at Autoresponders: how to speed and improve responses through coded forms that are intelligently compiled and sent out in more punctual, structured manner. Something for techs and salesmen to consider when upgrading their...
Big Data & Facebook Essentials for Strategy Building
From Search Engine Watch, Social Data and APIs for Big Data Strategies are explored. Learn the best ways to use Facebook, what Facebook remembers about you, and how the Open Graph data available will give you some serious ROI. Understanding content for your brand,...
Source Code Matters for SEO
According to Search Engine Watch, SEO tools gain much success by improving site source code. Serious SEO damage can be done by ignoring difficult pieces of code; see 8 major source code errors that can ruin your SEO and learn to redevelop your tactics and meta tags in...
Increase Conversions, Shows, and Sales, without changing website providers!
Changing website providers won't fix what is really broke. Simple strategies to fix any website! There is a reason that hundreds to thousands of dealers switch from 'website provider A' to 'website provider B' every year, with just as many if not more switching from...
Your Technology is Only as Good as Your Message!
In today’s high speed world, it is important to remember that “How your customers feel is the critical link in making a sale.” Especially when using the internet. Sure, speed of contact is important. But it’s your message that begins creating the relationship with the...
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