Dealer OPS & Leadership
Manager Productivity = Dealer Profit
Technology has changed the way we do business, and today’s customer has more information at their fingertips than ever before. Even better, that same technology is driving buying traffic to your dealership every day, and your challenge now is converting more of your...
Infographic on Millenials, the Manic Mobile Shopper
Entrepreneur reports on 16-34 year old's shopping habits. Mobile device usage, apps and e-commerce accessibility are highlighted as key needs for successful appeal to the younger generation. Click here to read more at Entrepreneur.com>>
Strong Used Sales Volume Reported for 2013
NADA's 2013 used report remarks on the high the auto industry is currently experiencing during this time of economic recovery. Used truck sales and limiting factors, as well as the climb in new truck sales are the focal point of this report: Read the rest of this...
Reverse Auctions, Fad or Future?
From Entrepreneur.com, successful new start-up Yumani takes auctions to the consumer. Retailers do the bidding, and the lowest auction "wins". A sign of the changing, consumer-geared environment? See more below: Click here to read more on Yumani at...
Marketing Has Evolved; Evolve With It
From Entrepreneur.com, any dealer-marketer should take these market changes into consideration when approaching this generation of opinionated consumers. Get recommendations on good self-analysis tactics, such as how to improve rather than change, addressing consumer...
Turn Your Outbound, In
According to Sokolic Media, your outbound sales strategies need to do a 180. Gain strategies that study a reactive consumer who feels smarter, and both prepared and wary of being sold to. Take charge of the educational value of your site and give the buyer-researcher...
Online Chatting, a Lead Builder?
According to Car Business Today, online chats are driving consumers into sales in a dealership's pre-owned department. Remind your salesmen not to miss out on leads or ups built from buyers who don't want to pick up the phone, and take advantage of the simplicity of...
Role Model: How a Small-Town Dealer Tripled his F&I Take
From AutoNews, dealers can follow the story of Joel Higley, who tripled his F&I revenue by making changes to his F&I department. The steps he followed in re-vamping his F&I department and re-marketing for more revenue can be viewed in the following: Click...
Unlocking Relationship Building with SEO
The latest from Search Engine Watch re-thinks the goal of relationship building. Quantifying success, KPIs, and best practices for avoiding the damage a bad relationship can do. Click here to view the rest at Search Engine Watch>>
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