Dealer OPS & Leadership
Marketer’s Choice: Top TED Talks
Below, a selection of videos from TED conferences that no marketer should miss out on. Details on how to best spread ideas outside of the "TV industrial complex", physics and marketing analogies, and Viral Video trends are available below. The reasons why are linked...
Reputation Management, Credibility and the User Experience
According to Internet Marketing Ninjas, reputation management is more and more important since the new design changes to Google. Google's higher standards for design and webpage-to-mobile compatibility establish new needs that users must meet to continue generating...
App-Connected Vehicles to Reach 20% of Consumer Cars in Western Europe and North America by 2017
New Standards and High Smartphone Ownership to Spur US and Western European App Connected Cars to 90 Million in Five Years A new report from Juniper Research has found that advancements in entertainment head-units and higher smartphone penetration will result in...
OEConnection Named one of Ohio’s Top employers
RICHFIELD, OH – OEConnection LLC, the leader in parts e-commerce technology for OEM distribution networks, has once again been named one of Ohio’s Best Employers. Ranking among 35 top workplaces throughout the state, OEConnection has earned the Best Employers in Ohio...
Don’t Panic at One-Click Hits: Tips to Interpret Bounce Rate Metrics
Sources at Search Engine Watch explain the meaning behind Bounce Rate. Site visitors who leave you with one page view may not be as bad as you think. Context and demographic allow Internet Managers looking at these scores to develop their own perspective; also, don't...
Automotive Insights: Google’s New Business Forward Channel for the Auto Industry
Google's recent unveiling of Think Insights presents a section for the Auto Industry. Click the link below to view the newly segmented option for digital marketing and resource. The elegant simplicity is admirable to web designers and curious researchers. Click here...
Leasing Growth and Incentive Changes to Improve Fleet Market
From Automotive News, voices from Experian and Ally Financial explain the changing environment in rental and fleet market. Reasons for past plummets, incentive changes and the role that dealers play in keeping fleet and leasing up are viewable in the following: Read...
From Dealer to Leader: United Nissan’s Speedy Service Teaches Quick Boosts in Sales and Morale
From Automotive News, an interview with United Nissan's Owner Don Foreman reveals management tactics for the service office to please customers, raise morale and improve sales. Learn about preparing easier rentals for people being serviced that increase new car sales,...
Attract, convert and retain customers across any channel with Autonomy Optimost
It's no surprise that marketers must continuously adapt to the demands and expectations of their audience. Wouldn't it be great if you could to take the guesswork out of making effective business decisions, streamlining marketing operations and maximizing...
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