Dealer OPS & Leadership
Ford India’s Berlusconi Bondage Ad Sparks Outrage
From MSN's UK branch, breaking coverage of Ford India's recent scandal in advertising faux pas. Ford India apologizes publicly for an ad campaign meant to popularize the Ford Figo, a subcompact based on the Ford Fiesta. The tagline "Leave your worries behind with...
Cox Enterprises Names Sanford Schwartz President of Manheim & AutoTrader Group
Chip Perry to Leave AutoTrader After Impressive, 15-Year Career ATLANTA – Cox Enterprises, Inc. announced today that Sanford (Sandy) Schwartz, president of Manheim, also will assume the role of president of AutoTrader Group, the nation’s largest digital automotive...
Ford Sees Sales Growth in Critical ‘Super Segment’ Vehicles
Small cars, small utility vehicles and midsize sedans represent Ford’s plan for growth in the United States Two-thirds of all customers first shop Ford Escape and Fusion when they begin looking at vehicles Since 2009, 38 percent of Ford’s growth has come from vehicles...
Dealer.com’s New Unified Advertising Dashboard Takes Guesswork Out of Automotive Digital Advertising
Maximizes Spend for Paid Search, Display and Facebook Advertising. New Dashboard Increases Transparency and Flexibility with Market Reach Analysis, Budget Recommendations and ROI Projections Burlington, VT – Dealer.com, a leading provider of digital marketing and...
Service Leaders: BMW of Sterling’s Strategies for Success
From Auto News, view a personal interview with Thomas Moorehead of Sterling, VA. The dealer-leader provides insight on how his service department provides customer relations that guarantee return customers. Moorehead provides statistics, dealership success rates and...
Changing Economy, Changing Attitudes
From NCMi blog, experts review what makes a manager great in a more difficult environment where spending flows less freely. Tips on managing your sales department include letting your best salesman stay your best salesman, drafting good sales managers separately and...
NHTSA Recall Notice: GM’s Cadillac, Buick, Chevrolet problems, and Nissan, Toyota Defects
Below, NHTSA published the latest recall list and links. Some issues include an accidental braking feature with some Honda/Acura models, Cadillac/Buick loss of engine braking and an error in certain Nissan models that mislabels gears when shifting. Please click on the...
Is 100% Service Absorption a Myth?
With the 2008 auto sales slowdown hitting service departments today, it’s no wonder why dealers are still asking the question – is 100% Service Absorption really just a myth? With fewer new vehicles on the road, a continued decline in warranty work, and more customers...
Consumer Financial Protection Bureau to Hold Auto Lenders Accountable for Illegal Discriminatory Markup
Bureau Provides Guidance on Fair Lending Practices to Indirect Auto Lenders WASHINGTON, D.C. – Today, the Consumer Financial Protection Bureau (CFPB) released a bulletin explaining that certain lenders that offer auto loans through dealerships are responsible for...
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