Dealer OPS & Leadership
Are Your Mobile Ads Working? Ask Google Calculator
According to Ad Age, Google has finally solved their biggest problem with mobile advertising: poor analytics. Jason Spero's "Full Value of Mobile" Suite demonstrates how the newly-dubbed "Google Calculator" can give you statistics on your full ROI from mobile sales...
Automobile Business of This Century Is All About Client Retention
As an NADA Dealer Academy graduate of 2002 (at the expense of making myself seem dated; I was just a mere child then), I must confess that I do not remember any of our sessions having anything to do with clients, least of all client retention. As a business owner of a...
Procrastinating on March Madness Marketing? Here Are Some Last-Minute Tips
Entrepreneur online confesses the cardinal marketing sin of procrastination and offers a few tips on squeezing out the last drops of consumer craze as the month draws to a close this weekend. Examples from Infiniti, Gold's Gym and even UPS remind businesses of all...
Dynamic Dealers: Mac Haik Ford’s F-150 Infographic
Mac Haik of Desoto implemented some seriously smart marketing tips to advertise with their new Ford F-150 Infographic. It's common knowledge among auto professionals that truck models, variations and the large range of options can be very confusing for their wide...
LinkedIn, Demystified
Radius provides the intel on LinkedIn. Use the most professional form of social media to your business's advantage. Generating leads and developing an effective company LinkedIn page can be done by integrating your feeds, posting daily for brand messaging and adding...
Mercedes’ and Audi’s Electric Supercar Race Comes to a Close with the New Mercedes AMG SLS
Autopia covers a production that auto enthusiasts worldwide have been holding their breaths for: another all-electric supercar. The tense, money-guzzling "arms-race" between Audi and Mercedes for an open production electric supercar is over, and finally Mercedes...
Lincoln’s Modernized Luxury Still Has More Appeal for Older Generations
According to The Detroit News, Ford Motor Company's Lincoln line is desperately competing to attract a younger following with the release of the MKZ and others at the New York Auto Show this week. More from the New York Auto Show below: Read the full article on The...
DealerRater Promotes Angelica Jeffreys to Vice President Strategic Partnerships and National Accounts
DealerRater, the world’s premier car dealer review web site, today announced the promotion of Angelica Jeffreys from Director of Business Development—U.S. and Canada, to Vice President of Strategic Partnerships and National Accounts. WALTHAM, Mass. - DealerRater, the...
MyStar™ bringing OEM-level assistance program to 2013 Texas Auto Dealer Conference
Dallas, TX– MyStar™, the only provider of a branded personal assistance-based sales and satisfaction program designed for the auto industry, announced it is exhibiting at the Texas Automobile Dealers Association Annual Conference in April to bring its successful...
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