Dealer OPS & Leadership
YouTube Best Practice: Developing Better Video Ads for Vehicle Sales
Cobalt provides insight on car-buying through developing a YouTube channel. Inventory targeting with video can drive more views on your Vehicle Details Page, and result in a greater ROI. Where and how to link your site, vehicle details and maximizing relevant tags are...
6 Steps to Develop Successful Leadership & Team Dynamics
NCMi suggests a few highly-effective ways of organizing teams, goals and objectives. Good leadership tactics and defining leadership from a business standpoint are essential for dealers and dealership management teams. Some team dynamics for developing successful...
The Results Are In: Email Marketing Delivers Impressive ROI
From eConsultancy, the latest results are in: check out how in-house marketers rate performance of their company's email campaigns. A breakdown of various searches, email, PPC, content, social and more marketing campaigns allow the viewer to directly compare each...
Google Analytics: 2 Useful New Additions to Activity Stream Reports
According to Smart Insights, Data Hub and Trackbacks will improve your ability to track and market activity online. For example, Data Hub can improve your ability to track blog activity, and Trackbacks will provide a way to reach out and develop content partners....
Content Strategy for eCommerce Businesses
According to Search Engine Watch, developing content around a shopping experience can be a tricky process. Here, consider developing that process with purpose, templates, and best ways to incorporate social and video into product features. Several examples of sites...
Audi A4 Named by AAA as Top Vehicle for Commuters
The Audi A4 was recently named a Top Vehicle for Commuters by AAA. Top vehicle picks are selected by AAA Auto Buying experts who test drive and evaluate hundreds of vehicles each year for their fuel efficiency, comfort and overall performance. The 2013 Audi A4 –...
Tesla’s New Financing Strategy
From Reuters, Tesla's new financing option is meant to promote and effectively "save" the suffering manufacturer of the Model X and new Model S. Details on the financing and payments, as well as policy are available below: Read the full story on Reuters>>
What Not to Do: Facebook Ad Image Fails
Search Engine Watch critiques big brands for shoddy Facebook images. A top list of brands and images that are effectively useless in their ability to promote the company for reasons varying from bad pixel-ation to too-tiny type and picture. Keep your photos close and...
And Now There Is One…Jaguar F-TYPE Declared 2013 World Car Design of the Year
NEW YORK, - At a press conference hosted by the New York International Auto Show and Bridgestone Corporation, the Jaguar F-Type was declared the 2013 World Car Design of the Year. Ian Callum , Director of Design, Jaguar, said: "No design project has given me greater...
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