Dealer OPS & Leadership
Improve SEO for Your Dealership
How to improve SEO for your dealership from Palmer. If you are in charge of your dealership’s marketing strategy, then you are probably constantly tweaking your website so that it inches up the search rankings. Whether you have built your website from scratch or used...
Ally Financial’s SmartAuction Launches Mobile App Designed with Dealer Input
DETROIT - SmartAuction, Ally Financial's online used vehicle auction, launched a mobile app designed utilizing dealer input. Users can now search for vehicles, communicate with sellers, negotiate pricing and make bids over Android and Apple-based smartphones. "By...
Chevrolet Spark Ignites Global Excitement
Chevrolet Spark ignites global excitement, according to The Detroit News. As a two-time Toyota buyer, Ashley Potts didn’t even think to look at a Chevrolet when she began shopping for a small car with better fuel efficiency. “They’ve been big gas guzzlers,” Potts, 34,...
Make Your Keywords Fit Your Message
Make your keywords fit your message, according to Search Engine Watch. They're the biggest descriptor of your business, your self-identifier, and you don't just use them in search. When you have those uncomfortable "So, what do you do?" conversations with the person...
14 Safest, Most Reliable & Fuel Efficient Cars for Teen Drivers
The 14 safest, most reliable and fuel efficient cars for teen drivers, according to NBC News. Maybe your teen has just received a driver’s license. Or perhaps gotten a diploma and is headed off to college next autumn. Whatever the reason, finding a smart, safe and...
Lack Of New Model Options Drives Used MidSize Pickup Prices
Used vehicles depreciated a very moderate -1.3% across all segments during June. However, the Midsize Pickups category saw very limited depreciation, with just a -0.7% monthly change for model years 2007-2011. The difference in depreciation is even more noticeable...
Ford F-150 Chosen as Best Light-Duty Pickup Truck by PickupTrucks.com and Popular Mechanics Magazine
DEARBORN, MI – The Ford F-150 has been named winner of the 2013 Light-Duty Challenge by the editors of PickupTrucks.com and Popular Mechanics Magazine. “In our performance-oriented competitive events, the Ford half-ton was dominating,” says Mark Williams, editor of...
The All New 2014 BMW 4 Series Coupe Unveiled
The 2014 BMW 4 series coupe unveiled by Pursuitist. The BMW 4 Series coupe is not far from reality. BMW has released details and new images of the coupe, which will arrive in showrooms later this summer. The BMW 4 Series coupe is larger (and slightly lighter) than the...
It Takes a Village to Run a Shop
According to SearchAutoParts, it takes a village to run a shop. Shortly after starting AC Auto Service Center in Winston-Salem, N.C., Guarino knew he had to change for both he and his shop to survive. In search of answers, he began attending trade conferences,...
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