Dealer OPS & Leadership
Used Market Interest Moves to Gas Saving Vehicles
According to Auto Remarketing, the used market interest moves to gas saving vehicles. The used-car market saw increased interest in a somewhat unusual segment in June, according to the latest Kelley Blue Book Hot Used Car Report: Hybrids. With gas prices holding at...
Compact Cars Lead Depreciation During June
Used vehicles model years 2007-2011 overall depreciated -1.3% in June, a further drop from its -1.0% pace in May and -0.1% level in April. Domestic cars depreciated -1.5%; import cars were -1.3%; domestic trucks were -1.5%; and import trucks were -1.2%. Average...
Top 4 Reasons to Use Google+ as a Marketing Tool
Top 4 reasons to use Google+ as a marketing tool, from iMedia Connection. So you have a Facebook page, you've embraced the Twittersphere, and you've even hopped on the LinkedIn bandwagon. But is your brand on Google+ yet? Unlike many social networks that operate from...
Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics
Excellent analytics tip #25: decrapify search, social compound metrics, from Occam's Razor. Everyone likes chasing big shiny objects all the time. What's not to like. They are big. They are shiny. 🙂 But a lot of progress in life comes from doing the everyday small...
The 5 Social Media Tips You Should IGNORE
The 5 social media tips you should ignore, from Ragan.com. Do a quick Google search or scour the front pages of your favorite social media blogs, and you'll find a seemingly endless array of articles providing you with tips and advice on social media (my blog...
Aston Martin Rapide S May be the World’s Most Beautiful Sedan
Aston Martin Rapide S may be the world's most beautiful sedan, according to Yahoo Autos. Back in 2005, Mercedes rolled out the chopped-roof CLS sedan and unintentionally begat a new genre of car. Now even mainstream four-doors like the Ford Fusion are guillotining...
Email Inbox Delivery and Sender Reputation: Tips from the Experts
Automotive dealerships and dealer groups utilize multiple direct marketing channels to remain in contact with valuable customers and prospects, but email remains a cornerstone in the industry. Each year, hundreds of millions of emails are sent, with campaign types...
How to Improve Your Skills as a Salesperson
How to improve your skills as a salesperson, according to Cox Blue. As an entrepreneur, you likely have a wide variety of tasks to deal with on a daily basis. You’re forced to handle every element of managing your small business, ranging from recruiting and hiring new...
Honda ‘Hands’ Ad Wows Viewers
According to AutoBlog, Honda's 'Hands' ad wows viewers. The 2003 Cog commercial from Honda may have been named one of the best car commercials of all time, but an all-new spot called Hands looks to be even more entertaining even if it's digitally enhanced. The...
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