Dealer OPS & Leadership
Vehicle Delivery Addressed In New Online Training Course Released By Joe Verde
Subscribers to JVTN®, Joe Verde’s virtual sales training network for the automotive industry, introduced a new specialized training course that focuses on having a more effective Delivery to help ensure customer retention and additional opportunities for customer...
6 ‘hidden’ Google tools
6 hidden Google tools, from Ragan.com. The average user heads to Google, types some characters in a text box, and hits enter. As the basic field, whether viewed within a browser toolbar or within Google’s website, remains the same, people often assume that Google...
Vehicles’ Technology Out of Sync with Drivers’ Devices
According to The Detroit News, vehicles' technology is out of sync with drivers' devices. Mechanically, the pickup is perfect. But the MyFord Touch communication and entertainment system constantly seizes up as Knox tries to make hands-free calls from his iPhone 5....
7 Critical Website Redesign Considerations You Shouldn’t Overlook
7 critical website redesign considerations you shouldn't overlook, according to Search Engine Watch. Planning a website redesign can be an extremely exciting process. You have a blank canvas to which you can easily add your own creativity and flair. It's tempting to...
Honda Makes Personalized Vines for Summer Clearance Campaign
According to Marketing Daily, Honda makes personalized Vines for summer clearance campaign. Vine has become a hot spot for marketers, including auto marketers, who are using the short-form video platform to tailor those endless-loop messages to short attention spans....
New Car Sales Outpacing the Struggling Economy
According to AGBeat, new car sales are outpacing the struggling economy. Automotive sales are at the highest point that they’ve been seen since the recession hit five years ago, and the housing and manufacturing industries are rebounding as well. But the GDP is a far...
How to Write Content that Ranks High on Google
How to write content that ranks high on Google, from Ragan.com. Since its arrival on the online scene, search engine optimization (SEO) has put writers in a difficult position. Do you write for people or the search engine algorithms? Thankfully, we no longer have to...
Cobalt Achieves IAB Certification for Automotive’s First Hyper-local Advertising Platform
Cobalt, a business unit of ADP Dealer Services, Inc. and the global leader in digital solutions for automotive manufacturers and their dealer networks, today announced it has joined the Interactive Advertising Bureau (IAB) and has completed certification of its...
Proof that the Internet is an Important Source for Car Buyers
Proof that the internet is an important source for car buyers, from The Dealer Geek. Car buyers are spending less time online shopping for a car than they did 2 years ago according to a study conducted by Autotrader.com and Polk. The original study was conducted in...
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