Dealer OPS & Leadership
10 Tips for Creating an Engaging Holiday Email Campaign
10 tips for creating an engaging holiday email campaign, according to iMediaConnection. There’s no doubt about it, holiday email volume is on the rise. Last year, online retailers sent an average of 210 emails during the holiday season – 19% more than in 2011 – and an...
East Charlotte Nissan Increases Profitability with Integrated Marketing Strategy, Up 20% in Sales and 13% in Service
Many dealers face the ongoing challenge of how to effectively reach the right customers with the right message, bring those customers into their showrooms and service bays, and keep them coming back again and again. Consumer shopping habits have shifted in recent...
How to Repair your Broken Auto Dealership Website in 5 Easy Steps
How to repair your broken auto dealership website in 5 easy steps, according to Stratosphere Studio. Okay, be honest: how is your auto dealership website performing? Are you getting plenty of traffic and leads or are you disappointed to report that your website is...
Zac Keeney to participate in 15th Digital Dealer Conference & Exposition in Las Vegas, Nevada Oct. 15th-17th
Zac will be participating as a speaker for the industry’s premier learning and networking event dedicated to Internet and technology solutions for automotive professionals. With over 100 high intensity sessions, workshops and case studies designed to give your...
Thirteen Vehicles Earn Top Marks for Frontal Crash Prevention Systems
According to The Detroit News, thirteen vehicles earn top marks for frontal crash prevention systems. The Insurance Institute for Highway Safety says 13 models earn top marks for new frontal crash prevention systems — automatic braking and warnings to avoid wrecks....
Body Shop Owner Gets 50 Years to Life for Murdering Customer
According to Autobody News, body shop owner gets 50 years to life for murdering customer. A California body shop owner who shot and killed a dissatisfied customer whose car never got fixed was sentenced Friday to 50-years-to-life in prison for first-degree murder,...
Experian Automotive helps “Breaking Bad” vehicles drive off into the sunset
Complimentary AutoCheck vehicle history reports available on all “Breaking Bad” vehicles auctioned through ScreenBid Experian Automotive today announced that it has teamed with ScreenBid, the world’s best source for certified authentic, screen-used Hollywood...
The Disposal of Shop Towels Addressed by EPA
The disposal of shop towels addressed by EPA, according to SearchAutoParts. The Environmental Protection Agency (EPA) says auto repair shops are one of the chief beneficiaries of a final rule having to do with disposal of shop towels. Those towels are used to mop up...
New Recalls Issued by Mazda & Nissan
According to The Detroit News, new recalls have been issued by Mazda and Nissan. Two Japanese automakers on Saturday said they were recalling nearly 260,000 vehicles to address problems with faulty doors and engine problems. Mazda Motor Corp. said it is recalling...
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