Dealer OPS & Leadership
Online Marketing vs. Outdoor Advertising – What Should Your Dealership Choose?
Online marketing vs. outdoor advertising, according to Stratosphere Studio. Lately, we’ve been talking a lot about the various ways that an auto dealership might elect to advertise itself. With so many media options available these days, it can be a real challenge to...
The Top 10 Vehicles That Moved Us in 2013
The top 10 vehicles that moved us in 2013, from the Los Angeles Times. Consumer confidence, job growth and low interest rates are fueling the growing and profitable U.S. auto industry, the economic pundits say. We see another reason — great cars. So we've selected our...
The New Phone Process in Fixed Ops
The new phone process in fixed ops, according to Fixed Ops Insight. From the moment we wake up until the end of the day, smartphones allow us to connect with friends, family and business associates. Research shows that, rather than feeling overwhelmed by new...
Show and Tell
Show and tell, from Search Auto Parts. Walk into any repair shop and you’re likely to spot an example of Ramon Elder’s work sitting right there on the counter, mounted on a piece of Plexiglas. Designed and produced by Elder, the ubiquitous timing belt display...
The Aston Martin Vanquish Volante is Ready to Take Flight
The Aston Martin Vanquish Volante is ready to take flight, according to The Detroit News. Forget James Bond. Aston Martin's most powerful convertible ever is the automotive embodiment of David Beckham — an impeccable physical specimen endowed with the rare combination...
The Future Looks Dim for EV Residual Values
The future looks dim for EV residual values, according to Left Lane. Electric vehicles may be cheaper to run than their gas-powered counterparts, but a new study shows that those savings might be outweighed by lower residual values. With a sticker price of $28,305,...
How much would online marketing cost my auto dealership?
From Stratosphere Studio: How much would online marketing cost my auto dealership? Sometimes it can be a real guessing game trying to figure out how much money your auto dealership should spend on marketing in order to generate more business. There’s always the fear...
Facebook Is the Social Network of Choice for Gen X
Facebook is the social network of choice for Gen X, according to eMarketer. Being a smaller generation than the baby boomers or millennials does not make Generation X small in absolute terms. This is a substantial population—some 65 million, by one common...
Get into a Positive Mindset for the New Year
Get into a positive mindset for the New Year, according to Entrepreneur. With the New Year in sight, you may be starting to think about making resolutions. While entrepreneurs often think success will bring happiness, happiness expert Shawn Achor, author of The...
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