Dealer OPS & Leadership
Why Every Dealership Should Have a Giant Inflatable Gorilla
According to Driving Retention, how dealers and managers can utilize their resources and better manage their marketing dollars. One of the challenges that dealers and managers face when analyzing their marketing budgets is sourcing traffic. Do you find anomalies in...
How to Get a Car Dealer License in Florida
The beginning steps of starting your own car dealership in Florida, according to JW Surety Bond. If you have an entrepreneurial spirit and are looking to start your own business, you know for sure that an auto dealership is a perennial favorite that cannot go out of...
A Quick How-To Guide on Search Retargeting
A quick how-to guide on search retargeting, from Marketing Profs. Most online marketers today are familiar with retargeting—the practice of serving display ads to users based on their online behavior. The most common form of retargeting is known as site retargeting:...
Nissan Tweets ‘Our Bad’ For Overexposure of Rogue Ad
According to Forbes, the first automotive-marketing transgression of 2014 has occurred. The first automotive-marketing transgression of 2014 has occurred. But remarkably, it had nothing to do with some misstep on social media. Instead, Nissan has ended up apologizing...
10 Online Marketing Predictions to Inform Your Strategy in 2014
http://dealer-communications.com/wp-content/uploads/2013/12/digitalmarketing.jpg
10 Marketing trends to look out for in 2014, according to Entrepreneurs Business marketing last year was like a roller coaster ride. We saw new platforms, new channels,new roles and new tools pop up all over the place. It's as though innovation and growth is speeding...
Dealers Using AutoAlert Will Seize 2014’s Off-Lease Surge, Gain Important Customer Loyalty and Retention to Their Dealership and Brand, CEO Boyd Warner Predicted Today
Boyd Warner, CEO of AutoAlert, Inc., a technology and training company helping auto dealers identify and capture existing but unrecognized business opportunities, is notifying auto dealers using its technology to start using the technology’s unique ability now to...
Gubagoo Launches Another Industry First: ‘Inventory Control’ Integrates Dealership Inventory Directly Into Live Chat
Gubagoo Inc. continues to raise the bar for dealership website engagement and chat with the launch of Inventory Control, the auto industry’s first technology that provides a live feed of dealership vehicle inventory relevant to consumer interests directly into website...
Building Loyalty with Social Customers
Building loyalty with social customers, according to Social Media Today. Brands big and small continue to struggle with how to respond to vocal customers on social media networks. It is hard, after all, to see your worst customer service moments shared over such...
Lessons from The Wolf of Wall Street: Is Your Boss a Psychopath?
Lessons from the Wolf of Wall Street, according to Harvard Business Review. The debauchery-laden film by Martin Scorsese The Wolf of Wall Street is a prime example of financial corruption, excess, and corporate greed. It’s the rags to riches to rags story of a...
Join us for Digital Dealer Las Vegas 2021