Dealer OPS & Leadership
Study: Auto Shoppers 71% More Influenced by Digital Ads
Auto shoppers 71% more influenced by digital ads, according to ADWEEK. Of the millions of American consumers planning to soon buy an automobile, 21 percent say that digital advertising will affect their purchase decision, says a joint report from the Interactive...
Tesla and GM in race for an affordable electric car
Tesla and GM in race for an affordable electric car, according to Detroit Free Press. The emergence of Tesla Motors as America’s fourth domestic automaker — a feat once viewed by the Detroit Three as practically implausible — poses a threat to the industry’s...
DealersLink® to Launch It’s Marketplace 4.0 at the 2014 NADA Convention
DealersLink®, the nation’s premier dealer-to-dealer marketplace and inventory management solutions company, plans to unveil a radical new enhancement of its cloud-based platform at the NADA Convention in New Orleans, Louisiana January 25th – 27th. “We’re showcasing...
Dealertrack’s Ali Mendiola to Host Digital Retailing Workshops at NADA 2014
At the upcoming National Automotive Dealers Association Convention and Expo 2014 (NADA 2014) in New Orleans, Ali Mendiola of Dealertrack Technologies (Nasdaq: TRAK) will be a featured workshop speaker. She will conduct three workshop sessions on how today’s...
10 Bizarre Inbound Marketing Strategies That Actually Work
10 bizarre inbound marketing strategies that actually work, from Business to Community. There’s nothing old in the world of inbound marketing. The internet itself is only around 2 decades old, and the concept of using professional blog posts, social media and other...
Auto Dealer Emissions Certification Bill Clears House, Heads To Senate
Auto dealer emissions certification bill clears house, heads to senate, according to Huffington Post. The U.S. House of Representatives has taken a step toward enabling automobile dealers to bypass a law requiring them to provide emissions certification on cars and...
Marketing Strategies for Achieving Business Growth
Marketing Strategies for achieving business growth, from The Guardian. It's one thing to have a great product, but it will never be a success unless your potential customers know about it. That's where marketing comes in. Neil Addley, managing director of used-car...
Toyota Sees Auto Industry Growth Slowing in 2014
Toyota sees auto industry growth slowing in 2014, according to Forbes. Jim Lentz, chief executive of Toyota Motor's North American region, says auto sales will continue to grow in 2014, but at a slower rate than in recent years. Automakers have enjoyed four...
3 Reasons Transparency Is Fast Becoming The Trump Card For Today’s Buyers
A colleague of mine recently purchased a 2014 Subaru Outback from a local dealer. He ended up using TrueCar to give him confidence in the price he should pay for the new vehicle. I had to ask the obvious question: “Why did you, of all people, use TrueCar?” Now, you...
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