Dealer OPS & Leadership
The Dealership Experience Can Make or Break a Sale, According to Autotrader.com
In 2014, the industry should put a greater focus on the experience consumers are having in dealerships, according to AutoTrader.com®. Combining insights gained through years of consumer research, as well as working with a third-party firm to understand what fuels the...
15 Tips on Marketing Spend
15 tips on marketing spend from Fullstart. Our friends at the YEC asked 15 entrepreneurs to share how bootstrappers should allocate resources for marketing and advertising. Here’s what they found: Channel Your Inner Seth Godin When I was starting TalentEgg, I read a...
Trade Group To Recommend Changes to How U.S. Car Dealers Extend Loans
Trade group to recommend changes to how U.S. car dealers extend loans, according to The Wall Street Journal. A regulatory crackdown on potential discrimination in the $845 billion auto-lending market is prompting a key trade group to recommend changes to how U.S. car...
Majority Of Car Buyers Showrooming On Dealer Lots
Majority of car buyers show-rooming on dealer lots, according to Marketing Land. Showrooming has come to the automotive industry. Would-be car buyers have long used the PC internet for research during the purchase process; however a new study says that retail-style...
A 22-point Checklist to Determine if You’re Mobile Ready
A 22-point checklist to determine if you're mobile ready, according to Ragan.com. Renowned communications expert Shel Holtz shares this checklist that businesses can use to audit their mobile marketing preparedness. Go through Holtz's mobile marketing audit, and...
The Auto Industry’s Hard Sell to Convince Your Kids They Need a Car
The auto industry's hard sell is to convince your kids they need a car, according to Time. Car ownership rates among young Americans have been low for years, perhaps due to the economy, perhaps due to disinterest, or some combination of both. Yet the auto industry...
How to Handle Customer Complaints
How to handle customer complaints, according to Auto Scheduler Advantage. If you handle a customer complaint badly, this can lead to that customer telling their friends how terrible the services was — or perhaps even posting a negative review online. However, if...
Volkswagen Drives Downloads, Dealer Visits With Game
Volkswagen drives downloads, dealer visits game, according to MediaPost. Remember when “branded games” were a signal for any respectable player to run for the hills? I was there. I remember seeing logos and mascots slapped onto tired and sub-par game engines and whose...
Destroy Your Website in 13 Easy Steps
Destroy your website in 13 easy steps, according to Marketing Profs. "I know enough to be dangerous." Ever heard that one? Ever said that one? It's a common thing to say, but sometimes we should take it literally. There are thousands of possible mistakes, but most of...
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