Dealer OPS & Leadership
Car Lease Drivers Look to Part Ways with Their Lease in Record Time
Swapalease.com, the nation’s largest car lease marketplace, says its customers are escaping their car leases at a new record pace. According to data from December 2013 listings, the average months remaining on cars listed during the month was 22.1, a new record for...
New Solution for Dealers Allows Targeted Insight into Local Markets
Polk, recently purchased by IHS Inc. (NYSE: IHS), a leading global source of critical information and insight, and Cobalt, a business unit of ADP Dealer Services, Inc. (a division of ADP®) and the global leader in digital solutions for automotive manufacturers and...
Convincing Your Boss to Invest in Social Media Marketing
Convincing your boss to invest in social media marketing, according to Hubspot. Picture this: You’re sitting in front of your boss, eager to pitch your idea of using social media to engage prospects and market your brand. The only thing standing in the way of your...
New Leaf Service Contracts and PCMI Sign Agreement for a Customized Platform for Selling, Administering and Servicing Extended Warranties
New Leaf’s President & Chief Operating Officer, Rick Gavino, selected the PCRS system to replace its existing platform for 3 key areas of improvement: 1. Policy Administration “Our customized PCRS system gives us the flexibility to design new products for our...
Search Marketing: Know the Competition, Know Yourself
From Search Engine Journal: Search Marketing - Know the competition, know yourself. Sun Tzu says, “Know thy self, know thy enemy. A thousand battles, a thousand victories.” There is truly an art to the search marketing war, so I find Sun Tzu’s message quite fitting....
Local Car Dealership Trends Reflect National Automobile Industry
Local car dealership trends reflect national automobile industry, according to Springville Journal. The United States automotive industry continued to grow in 2013, hitting a six-year high. After finishing with the highest post-recession sales numbers in 2012, the...
Carfax and Cars.com Renew Partnership to Make Vehicle History Reports Accessible
Carfax today announced the renewal of their nine-year partnership with Cars.com that allows dealers to include Carfax Vehicle History Reports on their Cars.com listings. Today, Carfax has more than 27,000 dealers who have already chosen to offer free Carfax Reports to...
Wolters Kluwer Financial Services Teams with Frazer
Wolters Kluwer Financial Services announced today that Frazer, a leading provider of Dealer Management Software, has integrated their Bankers Systems® brand retail installment contracts. The integration provides Frazer with the ability to electronically select and...
Auto dealers try to get buyers into vehicles faster amid Web advances
Auto dealers try to get buyers into vehicles faster amid web advances, according to The Detroit News. One automotive executive wants car buyers to spend a mere hour in dealerships while completing the purchase. If achieved, that would mark a seismic shift in how...
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