Dealer OPS & Leadership
Compliance and the “Digital” Social Media Dealer
I attended this past year’s Digital Dealer Conference in Las Vegas. I walked away with great information for my clients, but I was still left wondering “where’s the compliance information?” Probably not the take away you’re still thinking about months later; blame it...
Whose Eyes are on Your F&I?
Eyes from several different viewpoints, not all of them legitimate, are watching your F&I processes carefully. Some are looking for weaknesses they can exploit to steal information. Other eyes are watching for violations in the many regulations that govern how you...
‘SCAM’ is a Four Letter Word
The age-old game is still being played, just with new rules.One of my clients has a new Parts Manager in a new store, and it didn’t take long for the crooks to seek him out. Here’s how it went down. Day 1. The bum calls in representing himself as a buyer for a small...
The Changing Role of Media: Why Smart Money is Shifting to Targeted Digital Marketing
In 2014, Interactive media has made it easier than ever to obtain information and consumers are more in control than ever. A recent study on media spend in the automotive industry indicates two trends: Digital Media is continuing to rise and targeted marketing is the...
Ford Won’t Require Certification for F-150 Aluminum Repairs
Ford won't require certification for F-150 aluminum repairs, according to The Detroit News. Ford Motor Co. now says it will not require service center and repair shops to be certified if they they want to do body repairs on the new aluminum-bodied F-150 that debuts...
VinSolutions, Haystak Complete All New Dealer Website Solution
VinSolutions, the marketplace leader of Customer Relationship Management (CRM) tools for the automotive industry and Haystak Digital Marketing, the automotive marketplace leader for digital marketing products and services, announce the full integration of the...
VinSolutions Launches New Corporate Logo and Brand Identity
New Identity Represents Company’s Singular Focus on Delivering Customer-centric, CRM-based Dealership Software Solutions VinSolutions, the marketplace leader and developer of internet-based customer relations management (CRM) and internet lead management (ILM) for the...
2014: Return of Auto Shopping
eBay Motors provides insights and best practices to dealers at NADA 2014 As the economy strengthens and automotive credit standards ease, vehicle sales are projected to total over 16 million in 2014 (IHS Automotive). Recently, automakers reported the strongest year in...
How Transparency Will Improve the Lead Buying Process
Transparency is a big theme for many industries at the moment. For the lead generation industry, transparency can, and will, bring about major changes in 2014. What does the term “transparency” really mean for lead buyers? It means that the car dealerships who are...
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