Dealer OPS & Leadership
Racing to Catch the Connected Customer: How Digital is Transforming Automotive Marketing
From The Guardian: How digital is transforming automotive marketing. "Consumers are changing the way they choose their cars," says Chrissy Totty, head of innovation at BMW's media planning agency Vizeum. "We researched the consumer decision-making process and it is...
Honesty in Sales? Being an Honest Salesperson.
From Sales Tips 101: Honesty in sales? Being an honest salesperson. Over the course of my sales career I’ve been asked many times if being an honest salesperson pays. Is there really any room for honesty in sales? My answer has always been a firm yes. There’s already...
Three Must-Have Internal Metrics for Productive Marketing Teams
Three must-have internal metrics for productive marketing teams, according to Marketing Profs. It's no secret that analytics—related to your revenue, website, customers, and brand—should be a cornerstone of any marketing program. Tracking external metrics such as...
Nissan recalls more than 13,000 Frontier trucks for fire risk
Nissan recalls more than 13,000 Frontier trucks for fire risk, according to Los Angeles Times. Nissan is voluntarily recalling more than 13,000 of its midsize Frontier truck for a potential fire risk, according to a federal safety agency. The National Highway Traffic...
Are car seats of the future self-adjusting?
From AutoBlog: Are car seats of the future self-adjusting? In 2010, automotive supplier Faurecia showed off a car seat that, via Bluetooth communication with a smartphone app, would adjust itself based on information the occupant had entered. It looks like that was...
VIN scam hits car dealers and car buyers
VIN scam hits car dealers and car buyers, according to StarTribune. Late last year, Pat McCoy received an alarming letter from the Minnesota State Patrol. The 2007 Chevrolet Cobalt he had purchased from a Bloomington dealership four months earlier may have been...
Tips and Tricks for Managing Your Collision Repair Marketing
Tips and tricks for managing your collision repair marketing, according to Stratosphere Studio. If you are just starting to dive into online marketing strategies for your auto body shop, you might be overwhelmed with all there is to keep track of. Even seasoned...
Louisiana Body Shop Owner Using Social Media to Win Battles with Insurers
Louisiana body shop owner using social media to win battles with insurers, according to Body Shop Business. A Louisiana body shop owner is finding a recent investment in a “smart TV” for his shop is really paying off – especially when it comes to addressing the “we...
Eighth Annual Boca Raton Concours D’ Elegance Presented by Mercedes-Benz and Autonation to Feature the History of Mercedes-Benz Through the Years – February 21-23, 2014
The eighth annual Boca Raton Concours d’ Elegance presented by Mercedes-Benz and AutoNation will showcase the history of Mercedes-Benz through the years during a tremendous weekend of events February 21-23, 2014 at the Boca Raton Resort & Club in Boca Raton,...
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