Dealer OPS & Leadership
Making Your Site Their Preferred Shopping Destination
How to Get More VDPs From Your Site and Eliminate Third-Party Site Costs What’s the best way to tell if your website is pulling its weight? One very useful analytic that everyone seems to be talking about to gauge a site’s usefulness is VDPs, or “vehicle details...
A year in review: A look back at 2013 automotive market trends
Over the years, one of the lessons that I’ve learned is, to prepare for the future you must understand the past. The same lesson can and should be applied to the automotive industry. As manufacturers, aftermarket companies and retailers continue to move their...
Innovate Your Dealership: Attract New Customers
Car sales are up, but only slightly. According to International Business Times, Chrysler and Nissan sales are up 11 and 15.8 percent respectively, but all of the other "Big 8" automakers are down compared to the previous February. The relatively steady sales aren't...
Changing Consumer Behaviors in 2014 and Beyond
Buying Trends to Know & Adapt to for Greater Sales It may be a “chicken and egg” dilemma -- is the Internet changing the way people shop for cars, or are shopping habits driving Internet trends? The point automotive marketers need to keep in mind is that consumer...
Keeping Your Privates Private
Protecting Your Dealership and Yourself As we dealers use the latest tracking software to better target our customers’ habits and preferences, we’re fast approaching a potential train wreck on this virtual pipeline of personal information gathering. Dealers need to...
Socially Acceptable – Why You Do Want to Sell to Your Fans and Followers and How to Do It!
“The only constant is change.” Heraclitus, Greek philosopher (535 BC - 475 BC). And with social media, nothing could be more true. So when Digital Dealer favorite A.J. Maida returns for the 16th Digital Dealer Conference & Exposition May 6-8 in Atlantic City, he’s...
6 ways you should NEVER shake hands
6 ways you should NEVER shake hands, according to Ragan.com. You meet someone, you shake hands. But instead of the solid, firm and confident handshake you expect, you get a limp fish, a crushing gripper, or a sweaty slip. Getting your handshake wrong is a surefire way...
Leadership is Influence
Learning to Connect With Your Team and Your Customers for Higher Sales, Better CSI and Lower Employee Turnover Leadership is Influence. Simply put, learning to better connect with your team leads to higher unit sales, better CSI, and lower employee turnover. “The key...
Make the Most of your Shop’s Social Media Efforts
Make the most of your shop's social media efforts, according to Search Auto Parts. Social media offers collision repair businesses a great way to keep their name in front of their existing customers – and in front of all the people those customers interact with on...
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