Dealer OPS & Leadership
What to do if your body shop gets a bad online review
What do to if your body shop gets a bad online review, according to Stratosphere Studio. With more and more customers turning to the internet these days to research where to take their business, the opportunities for marketing your collision repair shop online can...
Seven Dead Ends on Your Website – and How to Fix Them Today
Seven dead ends on your website, according to Marketing Profs. You work hard to drive traffic to your site. Steering people toward your site is hard work. You combine search marketing, social media, and email marketing. You might even be paying good money for those...
Used Car Sales Rise as Buyers Shun New Cars
Used car sales rise as buyers shun new cars, according to MSN Autos. Used-car sales took a leap upward in April, and the trend is expected to continue at least until midyear as pent-up demand for affordable pre-owned vehicles jacks up at least one segment of the car...
Car Recognizes You, Keeps You Alert
Car recognizes you, keeps you alert, from Discovery News. Volvo has always been known for its stance on car safety. Whether that's through headrests, airbags or seatbelts, or simply building cars tougher than the objects they're likely to smash into, it's given Volvo...
5 Ideas for Personalizing the Online Car Shopping Journey
5 ideas for personalizing the online car shopping journey, from Autochart. You know more than you think about your visitors If I’m shopping on your dealership website, you can form quite a detailed persona on me. You know what website I’ve just arrived from. You know...
5 road rules for ethical content marketing
5 road rules for ethical content marketing, from Memeburn. Imagine the busiest urban streets and intersections sans road rules or traffic signals. It would be chaos, and the risks would far outweigh the reward of getting from A to B. Just as rules keep drivers...
Business Owner’s Guide: The Power of Online Reviews
The power of online reviews, according to Business 2 Community. Whatever you might think of them, the power of online reviews cannot be ignored. Whether you’re a small e-tailer, an online giant, or a global blue-chip – online reviews have an impact. Research from...
SEO for Startups & New Businesses: An 11 Step Plan
SEO for startups and new businesses, according to Search Engine Watch. You're starting a new business. You have a great idea or product, some money to invest, eager customers, and great workers. With the business model and process elements covered, now is the time...
5 things to know about automotive marketing trends from Google exec
5 things to know about automotive marketing trends from Google exec, according to M Live. What is the “new normal” for marketing in the automotive industry? According to Meredith Guerriero, Google global head of automotive, it’s digital. And many companies –...
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