Dealer OPS & Leadership
Best & Worst Used Cars
Best & worst used cars, according to Consumer Reports. Every year it becomes more difficult to shop for a used car. Prices have been at historic highs, even for models with high mileage and seemingly excessive wear. And with so many vehicles from which to choose,...
uShip, eBay Deal Puts Spotlight on Larger-Than-Parcel Shipping
Don LeMaster has always had a thing for the rare and quirky. As an antiques and collectibles seller on eBay with no two items alike, he’s found all his out-of-area sales have at least one thing in common: a cumbersome, expensive shipping process. Fortunately,...
GM on possible Justice Department investigation: No comment
From Ragan.com: GM on possible Justice Department investigation - no comment. First, there was the news that General Motors was recalling nearly 800,000 vehicles manufactured up to 10 years ago over faulty ignitions. Then the news came that the number of affected...
The PPC Diagnostic Manual: How to Troubleshoot 3 Common Issues
The PPC diagnostic manual, from Search Engine Watch. It happens to the best of us: campaigns or ad groups flatline, ad spend creeps up, sales and leads decline. No matter how great of a PPC manager you've become, something is bound to happen to your account that will...
IMN’s Loyalty Driver Premier Drives More than $2.5 Million in Combined Revenue through Five Targeted Email Campaigns
IMN, the digital marketing company that delivers branded newsletters and content for vertical markets, today revealed results from five recent campaigns powered by Loyalty Driver Premier. Five automotive dealers earned more than $2.37 million in combined revenue and...
Six Tips for Mobile-Optimized Email Marketing
Six tips for mobile-optimized email marketing, from Marketing Profs. The increase in smartphone usage is altering email marketing planning, especially how emails are designed for mobile devices to drive immediate customer action. Though text and instant messaging...
From Likes to Test Drives: 3 New Ways to Sell Cars With Social Media
Here I am: A potential customer stepping into a brand new vehicle on your lot. As I open the door, a side step automatically folds down to help me step into the cab. The soft leather seat molds to my backside. The dash lights up with easy-to-use controls. There's an...
Five Video Marketing Strategies that will have a Significant & Immediate Impact on your Leads, Show Rate & Sales
Truly effective video marketing means much more than moving pictures and an audio script playing on the vehicle display pages of your website. Having a true video marketing strategy is crucial to your dealership’s success. In addition to showcasing your dealership and...
Lost Leads: Why Your Current Twitter Strategy Is Costing Your Dealership Money!
Everyday, thousands of potential customers in your city are using Twitter, telling friends near and far, what’s on their mind, and what they’re doing right now, right? (They are). So that might be a great place to start looking for some “online” customers, right?...
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