Dealer OPS & Leadership
ADP Announces Plan for Spin-Off of Dealer Services Business
Separation Allows ADP to Focus on Its Core Human Capital Management Business Independent Dealer Services Business Will be Global Leader in Its Industry ADP® (Nasdaq:ADP), a leading global provider of Human Capital Management (HCM) solutions, today announced that the...
Get ‘Em While They’re Hot – The Power of ZMOT
The New Ways to Be There When They’re Ready to Shop Consumers have changed the way they make decisions -- as a marketer, have you kept up? To answer that, ask yourself this question: “Where does influence take place as shoppers move from undecided to decided?” It may...
Unleashing the New Power of Micro-Location Technology
Bring the Power of Real-Time Customer Tracking to Your Dealership Floor We’ve had GPS technology for a while now, enabling the customer to locate dealers conveniently, while being virtually anywhere (provided they have WiFi or cellular service). But while that...
Facebook Pages redesign: 4 things businesses will want to do
Facebook pages redesign: 4 things businesses will want to do, from Ragan.com. Facebook recently announced another update to Timeline for Pages. According to Facebook, the new streamlined look for Pages is meant to make it easier for people to find the tools they use...
9 Ways to Become a Better Leader
9 ways to become a better leader, according to Entrepreneur. Encourage employees to disagree with you. Companies get into trouble when everyone is afraid to speak truth to power. "If all you hear is how great you're doing, that should be a danger sign," says executive...
Are You Smarter Than a 5th Gen. Phone?
Turning Metrics Into Money: Know What Your Customer Knows Before They Come In Mobile technology has impacted every aspect of the consumer’s shopping cycle. No longer do they shop online alone, at home. It may be during a ten-minute break on their phone at work. They...
A Lesson in Social Espionage: How to Dissect a Competitor’s Social Strategy
A lesson in social espionage, from Search Engine Watch. Competitive intelligence is incredibly important for analyzing and tracking your competitors, whether it's in SEO, PPC, or social media. What follows is an account of how I used public social media data to...
Build Customer Loyalty With Rewards and Other Tactics That Motivate
Build customer loyalty with rewards and other tactics that motivate, according to Marketing Profs. Remember S&H Green Stamps? Our mothers and grandmothers would collect these gummed stamps from supermarkets, gas stations, and other stores, pasting them into...
Post Smarter: The Best Times to Use Social Platforms (Infographic)
The best times to use social platforms, from Entrepreneur. Almost every small business, 81 percent, is on social media, and 94 percent of them use these social platforms for marketing purposes (attracting clients and building a brand), according to research from...
Join us for Digital Dealer Las Vegas 2021