Dealer OPS & Leadership
The Nuts and Bolts of the Auto Dealer Bond Claim Process
If you are a licensed auto dealer, you’ve surely dealt with obtaining a surety bond as a requirement for your license. Hopefully you haven’t dealt with surety bond claims. However, it helps to be informed and prepared in case you do get a bond claim in the future. Do...
Embracing Discomfort in the Sales Process
When it comes to sales, embracing the uncomfortable aspects of the process is key. Top performers know this, and that is why they shine. Sales discomforts trigger a hard-wired “response to fear” category in our brains. This primal instinct makes us perceive feelings...
Carfax Helps Consumers Find The Right Car With The Right History; Car Fox Returns In New Ad Campaign To Spread The Word
With a little help from his friends, Car Fox is leading people to the revolution in online car shopping for a new Carfax ad campaign. The new ads unveil for used car shoppers the company's latest innovation, Carfax Used Car Listings, designed to help find the right...
It’s a Wild Ride – Creating Family Member Employment Policies
"OK, it’s time for a break," I yelled over the deafening shouts of three sibling shareholders and their spouses. "Let's just chill for 15 minutes or so. Give yourself a break, have a cup of coffee, stretch your legs; do whatever it takes to relax a moment. And for...
Is Your Dealership LOUD Enough to be Heard Online?
Focus on “share of voice” to turn demand into consistent conversions, sales. Did you meet your sales goal for 2013? In-market demand was strong last year, with 2014 off to a rocket start. New research by Compete’s Lincoln Merrihew (Automotive 2013: Mixed Market...
Never, Ever Argue With Your Salespeople
Let me first point out the odds of becoming a sales manager in the automotive industry. There are approximately 20,000 new car dealers in the US and Canada. They will average approximately seven new sales people a year between them. Do the math on that. You are one in...
The Social Engine: Seven Reasons Social Media is Essential for Your Dealership
Social media is like a combination of every automotive event in which your dealership has ever participated. With social media, you can show off your products and services, educate the consumer, find quality leads, and make sales. Many customers will check out your...
Technology Trends: Are You Seeing Double?
"You know how sometimes when you make a copy of a copy, it's not quite as sharp as, well, the original?" This is one of my favorite movie quotes (Multiplicity -- 1996). It also often applies to dealership groups. You can have a flagship dealership that adheres to all...
Tips for Boosting Your Shop Marketing Leads Fast
Tips for boosting your shop marketing leads fast, from Stratosphere Studio. It can happen to even the biggest and best collision repair shops: you’re coasting along through the month when all of a sudden you see your number of new internet leads dropping quickly. It...
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