Dealer OPS & Leadership
Are You Smarter Than a 5th Gen. Phone?
Turning Metrics Into Money: Know What Your Customer Knows Before They Come In Mobile technology has impacted every aspect of the consumer’s shopping cycle. No longer do they shop online alone, at home. It may be during a ten-minute break on their phone at work. They...
A Lesson in Social Espionage: How to Dissect a Competitor’s Social Strategy
A lesson in social espionage, from Search Engine Watch. Competitive intelligence is incredibly important for analyzing and tracking your competitors, whether it's in SEO, PPC, or social media. What follows is an account of how I used public social media data to...
Build Customer Loyalty With Rewards and Other Tactics That Motivate
Build customer loyalty with rewards and other tactics that motivate, according to Marketing Profs. Remember S&H Green Stamps? Our mothers and grandmothers would collect these gummed stamps from supermarkets, gas stations, and other stores, pasting them into...
Post Smarter: The Best Times to Use Social Platforms (Infographic)
The best times to use social platforms, from Entrepreneur. Almost every small business, 81 percent, is on social media, and 94 percent of them use these social platforms for marketing purposes (attracting clients and building a brand), according to research from...
8 Steps to Fix your Online Reputation
8 steps to fix your online reputation, according to Ragan.com. Sean McGinnis recently wrote an interesting post about online reputation and how he ended up in porn. One day, he Googled himself to discover an adult movie called "The Fluffer" had been released and the...
Factors Affecting Blue Sky Multiples
Today’s buy/sell market is robust and dealership values are very strong. This chart is based on the Kerrigan Advisors franchise values in the current buy/sell market. Each franchise in the chart is designated with a high, average and low multiple. I am often asked...
The Menace of the Service Department – Collections
Most franchised dealers are not in the business of debt collection; but it is an occupational hazard. Without a buy here pay here lot or a related finance company, the bulk of the debt arises from the service department and body shop work. A typical scenario may look...
Making the Conquest: Identifying and Converting Receptive Car Owners
As the Greek philosopher Heraclitus famously stated, “No one ever steps in the same river twice, for it's not the same river and he's not the same person.” The same principle of constant change also applies to the automobile market—it, too, is never the same twice....
3 Indicators To Make Market-Smart Used Vehicle Pricing Decisions
At a recent dealer group presentation, a used vehicle manager asked me an astute question: “Dale, how can you tell when a used vehicle may need a price change?” I liked the question because it suggested the manager was a thoughtful and proactive person—someone who...
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