Dealer OPS & Leadership
Profits flat at U.S. dealerships despite rising sales
Profits flat at U.S. dealerships despite rising sales, according to The Detroit News. Because of tough competition, profits at the nation’s 17,665 new-car dealers remained flat in 2013 despite rising auto sales. As a percentage of total sales, profitability at new-car...
Just Give Me 4 Tires and a Motor: Career Choices for Gear Heads
Some of us just have an obsession. An itch that can only be scratched by tinkering. Putting things together, taking them apart, seeing how they work. And if those things happen to make a deep rumbling noise and propel you really fast when properly assembled, well then...
How to Use Google Analytics Site Search Reports
How to use Google Analytics site search reports, from Search Engine Watch. If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick to set up and can soon be giving you all sorts of insights...
Digital Domination at Digital Dealer
The 16th Digital Dealer Conference concluded earlier this month in Atlantic City. Being at a new venue and for the first time in the Northeast, it seemed as if there were many attendees experiencing it for the first time. With overflowing breakout session rooms,...
Ford’s Social Media Star, Scott Monty, Talks About Leaving – and Not Looking Back
Ford's social media star, Scott Monty talks about leaving, according to AdWeek. Scott Monty is leaving Ford after leading its social media efforts for six years, with a flair for innovation. It shouldn't be a total shock to those who know of Monty's devotion to...
Dealer’s Auto Auction Group Sponsors 15 Employees for IARA Certified Automotive Remarketer Program
David Andrews, CEO of City Enterprises, LLC announces that Dealer’s Auto Auction is sending 15 of their employees to the International Automotive Remarketers Alliance (IARA) Certified Automotive Remarketer (CAR) Program. The IARA CAR Program offers a 20-course...
6 Key Shifts in Thinking About Social Media
6 key shifts in thinking about social media, according to Entrepreneur. Do you ever wonder how your fellow marketers and business owners are using social media to grow their business? Whether they are concerned about declining Facebook reach? What platforms and...
4 Communication Lessons from ‘Shark Tank’
4 communication lessons from 'Shark Tank', according to Ragan. The popular TV reality competition show "Shark Tank" is packed with tips on how business professionals can improve their communication skills. There are also plenty of lessons to learn about pitching...
An Introduction to Data-Driven Decisions for Managers Who Don’t Like Math
An introduction to data-driven decisions for manager who don't like math, from Harvard Business Review. Not a week goes by without us publishing something here at HBR about the value of data in business. Big data, small data, internal, external, experimental,...
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