Dealer OPS & Leadership
6 Reasons to Make Your Business Human on Social Media
6 reasons to make your business human on social media, according to Entrepreneur. Good content is created for people first, search engines second, so to get the best content, showcase the human side of your business. Here are the whys and wherefores of audience...
Technology Gone Wrong
Many dealers write off thousands of dollars in sublet repairs each year. The process might be simple; a customer's car gets towed in and the driver gets a purchase order for the tow bill, but the next step is where failure happens; the tow bill does not get put on the...
Don’t Knock Yourself Out – Why Multiple Websites Are a Dealer’s Digital TKO
Question: Which website do you think is better? Answer: It doesn’t matter what you think! No offense intended, but the only thing that matters when it comes to your website is measurable consumer engagement. You may have what you believe to be the best, most...
Meet Your New Boss
This Monday morning, for everyone in the dealership -- from the make-ready department to the dealer principal -- a new boss is in charge. Actually, this boss has been in charge all along, but now deserving of proper recognition. In the event that no one recognizes who...
Don’t Let Your F&I Department’s Blown Fuses Blow Your Profits
My friend’s older home pops circuits whenever too many appliances are drawing amperage together at one time. Plug in the toaster and the wife’s hair dryer quits. Run a power drill and the sump pump fuse kicks out. Some dealerships’ F&I departments operate...
Which Automotive Brands are Getting it Right?
From Huffington Post: Which automotive brands are getting it right? Santa Barbara's Hotel El Encanto's has a small bar overlooking the Pacific Ocean. It's calm and quaint, the kind of place that lets you rest your mind as well as your body. A few weeks ago after...
Young People See Auto Industry as a Limited, Unlikely Option
Young people see auto industry as limited, unlikely option, according to Detroit Free Press. Michigan’s signature automotive industry has an image problem with the young talent it needs to grow and prosper. That’s the main conclusion from a new survey being released...
Google’s Driverless Car is Good News for Bad Drivers
Google's driverless car is good news for bad drivers, according to CNBC. Look past the fact Google's new prototype car doesn't have a steering wheel or gas and brake pedals. Get over the gee-whiz fascination that people could soon be riding in driverless cars....
4 Steps to Maximize Local Search Success
4 steps to maximize local search success, according to Search Engine Watch. While spot-on accurate and a good reminder, it only tells a quarter of the story you should consider while planning local marketing efforts. Here is a four-step process to maximize local...
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