Dealer OPS & Leadership
Increasing ROI from Website Marketing
If it’s all about location, location, location in real estate, it’s all about leads, leads, leads for auto dealers. Not surprisingly, almost all are laser focused on keeping a high number of inbound leads flowing regularly. One obvious way to do that is through...
Four Proven Techniques to Increase Clicks & Conversions on Your Dealership’s Website
In 1996, I helped design and build the first website for my father’s GM dealership. The “interweb” was in its infancy and most car dealership didn’t even have dial-up Internet service, let alone a website. I’ll be honest, we had no idea what we should build, and...
Digitally Engaging Your Target Customers
Most of us have had that dream where it is a day before graduation and you realize there is some class you have never been to and must pass top graduate. I bet there is a marketer’s version of that nightmare where a time traveler from the 80’s lands at a business and...
Private Buyers Lead Dealership Consolidation
Dealership buy/sell activity increased 60% in the first quarter of the year (see Chart 1). The increase is attributed to a rise in the number of sellers entering the market. Buyers, both public and private, have reported an increase in the number of acquisition...
Be Helpful: Build Trust Online & Sell More
If you're looking to promote your dealership on the Internet, you first need to establish trust. It's not enough to build a great website, optimize it so that it ranks well within search engine results, then attract qualified local shoppers the instant they’re ready...
Ten “Simple” Ways to Make Your Dealership More Secure Against Hacks, Viruses, and Malware
For any business owner, keeping your dealership secure is vital. You need to do all you can to protect your records, marketing data, legal documents, and cash, as well as your employees. You lock your doors and create security policies, but do you practice the same...
KonigCo and AFD Group, Inc., launch first ever Spanish Automotive Classified Site with SMS Incentives and Automated Call Routing
KonigCo, the leader in mobile automotive SMS lead generation and mobile video along with it’s partner AFD Group Inc.™, experts in the automotive finical services space, announce the launch of Buscadordeauto.com™. This Spanish automotive classified site delivers the...
Do Your Customers Brag About You Behind Your Back?
I recently moved to Southern California from Florida, and one differentiating feature is the sheer amount of people. It’s very populated here. Not in a bad way. Just a “bustling” kind of way. Dense population brings culture, vibrancy, things to do, triggers a strong...
Catch Up With These 3 Big Waves in Marketing to Women
Catch up with these 3 big waves in marketing to women, from Entrepreneur. Despite the fact that in the United States alone women make up 50 percent of the consumer base and 85 percent of purchases are made or influenced by female customers, many companies still...
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