Marketing & Advertising
Multi-Channel Marketing for Dealerships: What It Is and How to Do It
Car shoppers today are everywhere—scrolling social media, searching Google, checking emails, and comparing inventory across multiple platforms before ever setting foot in a dealership. According to CarGurus, 83% of consumers prefer to do more of the car-buying process...
KPA Empowers Automotive Businesses to Improve Performance and Resolve Compliance Risks with New Offerings
AI-powered lead response audits, F&I Certification, location performance dashboards, and advertising archives deliver the trackable truth amid increased FTC focus on dealer practices
New Survey Reveals a Compliance Confidence Crisis Across Financial Services and Automotive Lending
Nearly two-thirds of lenders lack confidence to survive a multi-state examination today, as state regulatory activity surges and APR calculation errors prove rampant
Competition is Coming—And That’s Exactly What the Market needs
Reflections from NADA 2026
Auto Tariffs Have Added $30 Billion in Costs, Driving Up Vehicle Prices: Tariff Tracker
President Donald Trump's 25% tariff on all cars imported to the United States has sent ripples through the global automotive industry. Officially implemented on April 3, this policy is already reshaping manufacturing decisions and trade strategies. Everything seems to...
TruVideo Provides No-Cost Software to Help Train the Next Generation of Service Technicians
Software and accompanying video series teach trade school students to record high quality inspection videos that are now standard in dealership service departments
Your Automotive AI Investment Probably Isn’t Paying Off. Here is How to Fix It.
Mamatha Chamarthi, Former Goodyear Digital Transformation Leader and Chief Software Business Growth Officer turned startup CEO, on closing the AI spending – return rift
From Fragmented to Future-Ready: The Case for a Unified Vehicle Intelligence Platform in 2026
The automotive industry has entered a new competitive era. It is no longer enough to produce reliable vehicles or deploy capable software — what separates market leaders from laggards today is the speed and precision with which organizations can translate raw vehicle...
Used Car Prices Up Big in March: Carfax
Anyone tracking the automotive market knows that spring usually brings an upward shift in vehicle valuations. However, this March has seen a more significant pricing surge than many dealers expected. According to the Carfax Used Car Index, the average price for all...
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