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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Dealer OPS & Leadership

The Mistakes That Make Dealership Videos Lose Viewers

The Mistakes That Make Dealership Videos Lose Viewers

Videos have always been celebrated as the top marketing tool for car dealerships, with research showing their strong influence on buyer decisions. For instance, Wyzowl reports that auto shoppers who watch videos are 1.81 times more likely to purchase. However, what’s...

Digital Dealer 2025 in Photos

Digital Dealer 2025 in Photos

Digital Dealer Conference & Expo 2025 was one for the record books! Thank you all for attending another great year full of insightful sessions, valuable networking time and innovative solutions! Also, don't forget the simple benefit of all of us just being...

Can’t We Just Text? A Conversational Approach to Auto Lending

You can’t deliver my package to me if you’re knocking on the wrong door. Many auto lenders today are knocking on the wrong door. They’re trying to engage people via calls, emails, and even snail mail. But the reality is borrowers frequently ignore emails, let calls go...

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