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Dealer/GM News | Digital Dealer | Sales & Marketing
August 23, 2011

zAutos Launches New Version of Build Car Application

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Dealer/GM News | Digital Dealer | Sales & Marketing
August 23, 2011

zAutos Launches New Version of Build Car Application

IRVINE, Calif. — zAutos.com, a consumer car research website, just launched the newly redesigned version of its Build Car Application, providing car consumers with a wider selection of vehicle images, videos, and pricing information.

This interactive feature allows viewers to click on the year, make, model, and trim of their desired vehicle and then customize it down to the very last detail. Users can select different options and packages to change the look of the car or calculate its unique price. The Build Car feature also provides ample information to assist potential car buyers in their purchasing decisions.

The main use of this application is to allow consumers to create the exact vehicle they want to purchase and share the specific configuration, in the form of a customized vehicle eBrochure, with a car dealer. This ensures that the consumer gets exactly the vehicle they are looking to purchase.

The application’s new design also provides viewers with a side-by-side comparison of the invoice price with the MSRP price. This essential information can be used to help potential car buyers negotiate fair prices with dealers.

“Buying a vehicle is the second largest purchase that a person makes in their lifetime,” said David Vennes, founder of zAutos. “The zAutos Build Car Application was designed to arm the consumer with the specific knowledge necessary to make an intellectual buying decision.”

Along with new pricing information, zAutos has also revamped the viewing experience of the Build Car application. Consumers can now view a vehicle from an assortment of vantage points. The rendered customized vehicle eBrochure provides over 80 exterior and interior images of the vehicle. It also provides a video of the vehicle. zAutos says that its Build Car application has more than 100 million vehicle configurations for consumers to view. Visitors to the site can see available interior/exterior colors, standard and optional features, and detailed information on fuel economy and safety. Overall, the goal of the new design is to make it easier for consumers to tailor their custom eBrochure.

Consumers can also view over 10,000 pre-made eBrochures at zAutos.com on a wide range of vehicles. The informative and innovative Build Car application adds to the website’s established reputation for providing its readers with quality car reviews, car videos, vehicle eBrochures, and the latest Auto News.

Dealer/GM News•Digital Dealer•Sales & Marketing

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