Tire Business explains Why Car Dealers Should Pursue More Tire Sales In-House in this look at the role tire dealers play in a car customer’s shop cycle. Tire dealers may not seem like much of a threat, but upon sale they can be poaching your service needs. If you don’t believe the article, check out AutoNation, Group 1, Lithia and Penske, who actively increased their tire selling revenue and conversely, their service sales, in 2012.

Reinventing the Wheel, and Tire Sales

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March 19, 2013