Lotlinx has announced the appointment of Kerri Wise as its new Chief Marketing Officer. Wise will lead marketing strategy, brand development, and dealer engagement efforts as the company expands its artificial intelligence and machine learning offerings.
Under Wise, Lotlinx will prioritize strengthening the brand’s visibility across both digital and traditional platforms. Enhancing thought leadership and solidifying its position as a reliable partner in precise data solutions for automotive retailers.
New Leadership
Wise brings more than 25 years of leadership experience in automotive retail marketing to the role. Prior to joining Lotlinx, she served as Chief Marketing Officer at AutoFi, where her initiatives in branding and demand generation helped the company grow. She has also been Vice President of Dealer Marketing and Industry Education at TrueCar and led dealer training and sales enablement at Edmunds. Additionally, Wise has experience in market intelligence from her time at J.D. Power.
“Kerri brings an exceptional blend of brand leadership and automotive expertise,” said Len Short, Lotlinx’s executive chairman. “Her passion for innovation and understanding of data-driven solutions make her the ideal leader to help advance our mission and deepen our commitment to dealers.”
Industry Influence
A recognized advocate for diversity and inclusion in the automotive industry, Wise co-founded the Women of Color Automotive Network (WOCAN), a nonprofit organization with over 1,000 members dedicated to empowering women of color in the field. She was also named one of Automotive News’ 100 Leading Women in the North American Auto Industry in 2020 and received recognition as a Notable Champion of Diversity in 2021.
“Joining Lotlinx during this exciting stage of growth is an incredible opportunity,” Wise said. “The company’s focus on real-time, VIN-level data is transforming how dealers manage inventory and profitability. I’m thrilled to help amplify Lotlinx’s impact and connect more deeply with dealer partners.”
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