Bosch announced strong sales growth in the North American market as sales were up nearly five percent year over year in 2024.
The company reported consolidated North American sales of $17.3 billion USD, with total regional sales, including internal and non-consolidated business, hitting $18.6 billion. Notably, North America achieved the largest sales growth globally for Bosch, showcasing the region as a crucial driver of the company’s success.
Bolstered by substantial investments in the U.S market, the company is doubling down on its commitment to the region.
“We are growing our North American – and specifically our U.S. business – rapidly,” said Stefan Hartung, chairman of Bosch. “By 2030 our ambition is for the North American region to represent 20 percent of the company’s global sales, with the U.S. representing the majority.”
North America’s Role in Bosch’s Global Strategy
North America is becoming an increasingly critical focus for Bosch as part of its global growth strategy and this vision is backed by significant financial commitments. Over the past five years, Bosch has invested more than $2 billion in U.S. capital expenditures.
“Bosch is investing to grow in the U.S. market,” said Paul Thomas, president of Bosch in North America and president of Bosch Mobility Americas. “We have specifically developed regionally relevant products and solutions for this market. We see opportunities to increase our market share and achieve profitable growth across our portfolio.”
More recently, the company announced plans to pour $6 billion into U.S.-based acquisitions. These investments aim to strengthen Bosch’s footprint in North America and drive profitability even during the current uncertainty gripping global trade.
Advancing Mobility Technologies
Mobility continues to be Bosch’s largest business sector in North America as sales hit $10.7 billion in 2024. Bosch is finding success despite recent market challenges by focusing on the regional needs of its customers. They have been supporting solutions in areas like advanced driver assistance systems (ADAS), vehicle motion control, and software-defined vehicles (SDVs).
The investment in advanced driver assistance system is particularly noteworthy. Bosch is advancing its radar and sensor systems, with a new radar sensor featuring “RF CMOS technology.” This innovation allows for efficient integration of high-frequency and digital circuits on a single chip, bringing significant enhancements in power and efficiency. Beyond passenger cars, Bosch is extending its ADAS expertise to public transit as well. It recently secured a deal with the Southeastern Pennsylvania Transportation Authority (SEPTA) to install forward collision warning systems on its tram fleet.
“Our goal is to provide manufacturers and ultimately the U.S. consumer with affordable options in the market,” Thomas said. “Across the Bosch Mobility portfolio, our technology leadership is realized through the experienced U.S. mobility manufacturing workforce at nine locations in the U.S. in California, Indiana, Kentucky, Michigan, Minnesota and South Carolina.”
Additionally, Bosch is staying agile in the powertrain market by offering a diverse, technology-neutral portfolio. While the company continues to see steady revenue from internal combustion engine (ICE) systems, it is also investing heavily in emerging powertrains like battery-electric and hydrogen. The dual commitment to ICE and alternative technologies is a strategic approach to meet changing market needs.
Strengthening U.S. Manufacturing
To support its long-term growth in the U.S., Bosch wants to keep expanding its domestic manufacturing infrastructure. Currently operating more than 15 manufacturing sites and employing over 20,000 associates in the country, Bosch plans to further increase its footprint in 2025.
This comes after Bosch’s recent acquisition of a facility in Roseville, California. The plant is undergoing a $1.9 billion transformation to produce second-generation silicon carbide chips starting in 2026. Bosch has retained nearly all 250 employees at the site and is providing them with advanced training as the facility transitions to its new focus.
Expanding Beyond Mobility
While mobility dominates Bosch’s portfolio, the company is seeing growth in other areas as well. Bosch’s Consumer Goods division achieved $3.4 billion in sales in 2024, buoyed by high-profile marketing campaigns. Its “The More You Bosch, The More You Feel Like a Bosch” campaign debuted during The Big Game, spotlighting innovations in power tools and home appliances to hundreds of millions of viewers.
The Energy and Building Technology sector also saw significant gains, with North American sales increasing to $1.9 billion. There are further growth plans in this sector, including Bosch’s pending acquisition of Johnson Controls’ HVAC solutions business for residential and light commercial buildings. This acquisition, expected to close in 2025, will expand Bosch’s portfolio with renowned brands like York and Coleman.
Sustainability Goals
Outside of future growth goals, sustainability is still a core pillar of Bosch’s strategy. The company is actively addressing climate change through innovative solutions and ambitious carbon reduction targets. Bosch has new Scope 3 targets, hoping to bring down carbon emissions produced outside its immediate operations. It is also doubling its original goal of a 15 percent reduction in CO2 emissions to 30 percent by 2030.
“Climate change won’t disappear just because the global economy currently has other challenges to deal with,” Hartung cautions. “Sustainability remains a priority for Bosch.”
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