According to The Detroit News, the female buyer has become significantly more influential on car purchases. Unfortunately, the demographic prefers to buy foreign: especially when affecting 4 out of 5 purchases. View methods and market segment trends for buying American in the following article:
American Automakers’ Newest Challenge: Attracting the Female Buyer
American Automakers’ Newest Challenge: Attracting the Female Buyer
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Dealer Ops & Leadership
Mastering the BDC Model: Key Insights for Dealership Growth
In the early ’90s, during the Gulf War, dealerships faced significant challenges, and not all adapted to the changing market. Rohrich Toyota in Pittsburgh, however, saw a modest increase in unit sales (50 to 75 cars) even as others in the area
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Industry Press Releases
Car Pros Honda El Monte Earns Sales Circle of Excellence Award for Third Consecutive Year
Car Pros Automotive Group, a leading automotive sales and service group, announced today that Car Pros Honda El Monte was honored with the Sales Circle of Excellence Award from American Honda Motor Company for the third year in a row. This prestigiou
