Auto Retail News

In the early 1970s, Fram began a television advertising campaign emphasizing the importance of automotive maintenance. The ads featured a middle-aged technician explaining to the viewers that they can spend a little money now for engine oil and a fil

Traditionally, automobile advertising is heavily slanted towards price. This is the customary way dealers advertise, as it has been an effective way of differentiating them from the competition. In recent years; however, the automobile buying demogra

It’s becoming more critical for dealers to pay close attention to the average cost of their used vehicle inventory. I say this for three reasons: First, today’s market can lead dealers to believe that managing your average used vehicle cost isn�

Because we are a spend management practice, we have the opportunity to review a lot of expense data and have a number of conversations with Dealerships in the auto and truck space. Those conversations often reinforce information that we are already a

If you happened to stumble upon my last column, you will recall I began a treatise on a most interesting editorial published in a recent ever-so-smart Harvard Business Review publication. The title was “Why Strategy Execution Unravels,” and after

In a recent visit to my dentist’s office, I overheard a conversation between the receptionist and a patient on the telephone. It seemed the patient on the phone was upset by the fact that the automated reminder system was mispronouncing his last na

Nothing feels better than purging old ways and old stuff. But, it’s not always easy. In the end, we know it’s good for us but sometimes the journey isn’t comfortable. Spring/Summer is the optimal season to take an assessment and get

Recently I had the honor of speaking at Digital Dealer 18 in Tampa, Florida to a packed room of Dealers, and OEM Leaders, who were looking for the best ways to maximize their mobile footprint with car buyers. Most of them expected me to talk about th

When it comes to credit card processing, the U.S. can still be a little old-fashioned. The U.S. is one of the only countries in the world that continues to rely on credit cards with magnetic stripe technology on the back. As a result, more than half