Auto Retail News

I went to the Apple Store the other day (something I’m sure a lot of us have done). You see, I roll with a 4 year old Macbook Air & I love it but the power cord frayed, died, stopped working. Being that I was at work working on some graphic

We’ve all seen the quintessential fishing reel and bait when referring to rewards and giveaways; Convincing people to take action by offering them something free does work. But why? It really comes down to human beings and the mental triggers that

If your website traffic has plummeted since April 21, you’re not alone. As a direct result of Mobilegeddon—the name the media gave Google’s recent algorithm change that rewards mobile-friendly websites—more than 40% of top sites could see a d

Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers,

Do you have 60 seconds to gain a service customer? Let me restate that: Do you have a structured 60 seconds to gain this customer? Why the emphasis on “structured”?  Let me explain. Let me start with this. If you are a dealership that doesn’

For every 10 technicians retiring, only two are coming into the industry, according to John Paulik, senior vice president and general manager of Tri State Truck Center, a Freightliner and Western Star dealership in Shrewsbury, Mass. “We are also lo

Some time ago I interviewed shop owners about the most critical marketing strategies for their shop.  Here are their answers.  I think you’ll find this info valuable. Let me know if I missed any. (FYI: Part of this was posted as an article on Rep

This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things ha

Dealers are always questioning the quality of 3rd Party Leads the Lead Providers they come from – OEM programs are NOT excluded. WE KNOW – we (dealers) get sold duplicate leads from time to time. WE KNOW – we get sold recycled leads from time