Auto Retail News

Even if everyone at your dealership is thoroughly trained and experienced in selling cars, you may be surprised at the number of times a potential successful sale with a woman prospect falls through.

What if you had access to real-time analytics regarding the top reasons women buy at your dealership? Or, more pointedly, why women leave your dealership after they visit and don’t return?

According to the National Automobile Dealers Association (NADA), auto dealership service and parts sales in the U.S. grew to more than $91 billion in 2014, and service revenue averaged nearly $6 million per dealership. At 46 percent gross profit, thi

Physicist, historian and philosopher Thomas Kuhn fathered, defined and popularized the concept of a “paradigm shift” in the 1960s. He argued that advancement is not evolutionary but rather a “series of peaceful interludes punctuated by intellec

There is no escaping the love affair with Millennials. Everyone has an opinion on them and how they want to be sold and marketed. Every thought leader is giving their strategy on how to attract them. Every vendor is using Millennials as the reason th

Facebook has eclipsed its first decade in business and Twitter has joined it in the upper echelons of hot, publicly traded companies, marketers in the automotive industry are continually pondering if social media really helps them sell more cars. It

Solid management of your reputation can result in real business growth. Word of mouth means everything in the business world, and having a great reputation can really impact that word of mouth in a positive way. You will also want to protect your rep

Social sharing gets a lot of attention — in large part, because it’s relatively easy to measure — but the all but invisible email forward can be just as powerful for brands. Whereas social sharing is public, diffuse, and powerful at driving top

For many SEOs, content marketers, and writers, generating ideas for content is one of the most difficult tasks to perform, especially as a beginner. But whether you’re just getting started or simply struggling with a business SEO strategy, this f