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Four Styles of Inventory Videos That Boost VDP Engagement

Do your Vehicle Details Pages (VDPs) stand out from your competitions' VDPs? When a car buyer visits your dealership's website, they are asking two questions: (1) Do I like this car? And (2)
Aug 11, 2016
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It’s Your Data: Manage and Control its Access on Your Terms

It can be said that it’s a new day for dealerships in the industry. “Big data” has paved the way for dealers to use their extensive repositories of consumer data in incredibly strategic ways,
Aug 11, 2016
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Fast Forward to a Simplified, More Rewarding Car Buying Experience – Now

Car buying can be a stressful process involving several hours of time and many difficult decisions. The process may involve visits to a few dealers to find the right balance of price and customer service.
Aug 11, 2016
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5 Warning Signs Your Organization is NOT Ready for Social Media

You see it everywhere: social media is the place to be. It's talked about in the media, you hear about it from your employees. Heck, it might even be interrupting your own thoughts. Someone or
Aug 11, 2016
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Act, Don’t React to Negative Online Reviews

Consumers increasingly use their smartphones to research which businesses they should patronize. These days, online reviews are a big part of that decision process. If managed incorrectly,
Aug 11, 2016
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Close Encounters of the Third Kind: Millennials

In the classic movie, Close Encounters of the Third Kind, we received a filmmaker’s glimpse into what humanity would experience in the event of a U.F.O encounter and actual physical contact with an alien.
Aug 11, 2016
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Are You a Software Pirate and Don’t Even Know It?

If you're like most people, you probably use your Microsoft Office programs on a daily basis and don't even think about it. But if your dealership purchases software off-the-shelf, there's a
Aug 11, 2016
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Think Tank Tuesday : No Need to Pick Up the Phone [VIDEO]

Do you spend massive amounts of time cold calling leads with little results? There's a simpler, more sophisticated way to reach your prospects on their phones without the time investment
Aug 9, 2016