Auto Retail News

It’s been my good fortune as an ad guy to work with some of the most successful franchised used car dealers in America over the past 30 years.  When I say successful,

With more family businesses then ever seeking succession through the next generation of family leadership, a change to a multigenerational management structure is occurring

In the past three years, new vehicle inventories have increased by 16 percent across the industry. Some well-known, mass market brands have watched their inventories swell by as much as 30 percent

One of the most popular things I do in helping dealerships grow is through what I call the Total Dealership Inspection and Analysis. This one to two-day event (depending upon the size of the store)

Dealership marketing has changed drastically in the last decade. Dealers used to allocate their budgets across a limited set of options—TV, radio, newspaper, and billboards.

Mobile-enabled communications, when enhanced with relevant and localized video content and delivered in a personally relevant way, is an explosive business opportunity that is certain to transform

Digital Air Strike, the leading social media and digital engagement company, today announced the addition of Mission Control to its portfolio of social marketing

Targeted email campaigns and content marketing are very popular right now, and for good reason: Useful, valuable, and actionable content tailored to specific consumers drives results

This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business. What does it take for consumers to remember your name?