Auto Retail News

After decades of working in and with dealerships all over the country, I find that many don’t have a proper process in place, or if they do, it’s not being followed. I can’t tell you how many times I have pulled into a service lane and

Part 2: Sales Attribution In part 1 of this series, I discussed Web Traffic Attribution, how that works and why most dealers are using it as their primary measurement tool when making marketing spend decisions. While web traffic is certainly importan

New York, September 11, 2017 – SpinCar®, the global leader in automotive merchandising tools, announced today it has joined the growing CDK Global Partner Program. As a member of the largest third-party partner program in the industry, SpinCar is

Iselin, NJ, September 7, 2017 – Darwin Automotive, a leading F&I software provider for the automotive industry, today announced that it has reached a significant milestone; enrolling its 2,000th dealership nationwide. Since launching just 19 mo

 Minneapolis, September 7, 2017 – UnityWorks, the industry leader in micro-targeted video campaigns for automotive dealers, today announced it has been named as a certified video advertising provider for KIA through its KIA Digital Certified S

There has been a lot written about the “car buyer’s journey,” the path that a shopper takes in their quest to buy a new car. Through internet searches that turn into real contact, a user becomes a lead, who could then become a customer. Down th

Want to change your sales results? In this Freebie Friday quick tip, ELEAD1ONE Partner Bill Wittenmyer shares an easy, but effective way to change your perspective and improve your performance.

Born to present “Big data busted – Truths, myths, and everything in between” Cumming, GA (Sept 7, 2017) – Client Command ®, the automotive marketing leader in turning active shoppers™  into real customers,has announced Natalie Born, Vice

Used Car Dealers Using Instagram, Twitter, and Facebook to build trust and community linkage. Although most franchise dealers have finally boarded the train of progress into the digital age, used car dealers have been slow to buy a ticket. As a conte