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Putting the “R” Back in CRM

Too often, CRM and direct marketing are used interchangeably. In so doing, focus on the “relationship” part of CRM is lost.  I think we can learn a lot about the value of that relationship, and how best to foster it, by thinking about successful
Nov 15, 2017
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LotLinx Continues Growth By Adding a Pair of Seasoned Automotive Executives

Company Expands Offices and Builds Momentum Toward Upcoming Canadian and Enterprise Rollout CHICAGO, November 14, 2017 — LotLinx, the industry’s #1 Automotive AI, today announced the addition of two new members to its executive staff. Bob She
Nov 14, 2017
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Convert More Website Viewers into Leads through Engaging High Perceived Value Test Drive Offers

CHICAGO , Nov. 07, 2017 (GLOBE NEWSWIRE) — Incentivefox, a company focused on increasing dealer revenue and sales through engaging incentive solutions announced the release of their latest lead generation program that allows dealerships to turn
Nov 14, 2017
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ADESA Dallas Appoints New General Manager

CARMEL, Ind. – Nov. 14, 2017 – ADESA, a business unit of KAR Auction Services, Inc. (NYSE: KAR), announced that Allan Wilwayco has been appointed the new general manager at ADESA Dallas. In his new role, Wilwayco will lead the day-to-day business
Nov 14, 2017
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Used Car Market Insights: Overall Normal Depreciation for November

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I
Nov 14, 2017
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BLACK BOOK DATA SHOWS LUXURY AND SPORTY CARS SEGMENTS INCREASING IN DEPRECIATION ENTERING NOVEMBER

LAWRENCEVILLE, Ga. (November 14, 2017) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -1.4% during October. Cars overall dropped -1.8% and trucks decreased -1.1% in value duri
Nov 14, 2017
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LEASE CREDIT APPROVAL RATES BOUNCE BACK IN OCTOBER

Approval Rates Rise 16.7% Over Last Month CINCINNATI, OHIO (November 14, 2017) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 55.6% approval rate for October. The lease credit approv
Nov 14, 2017
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You Don’t Have to Be Company 2nd to be Customer 1st

While today’s businesses understand the need to provide an excellent customer experience, many don’t truly understand what customer experience means. What’s more, some don’t even realize they already have most of the things needed to provide
Nov 14, 2017
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Real Time Reviews Launches App Update

Leader in online reviews and reputation management updates its app featuring employee tagging and extended enterprise capabilities FLAGSTAFF, Ariz. – Nov. 13, 2017 – Real Time Reviews, a leading online review and reputation management solution pr
Nov 14, 2017