Auto Retail News

Study Reveals That ~90%  of Car Shoppers Still Find Printed Brochures Helpful; Gen X, Boomers and Millennials Utilize Brochures with Similar Frequency Farmington Hills, MI – November 28, 2017 – Latcha+Associates, a pioneering marketing solut

CLEARWATER, FL – November 27, 2017 – AutoLoop LLC, the leading provider of auto industry marketing and customer relationship management solutions, today announced its recent approval as a key software vendor for Fiat Chrysler America (FCA) dealer

Are your employees communicating well at your dealership? At most of the dealerships I have visited they are not! I see far too many stores that still utilize walkie-talkies or paging systems and while this may seem like a good idea, in my mind it is

When it comes to customer loyalty, one thing I find that many businesses fail to analyze — and perhaps one of the most essential ingredients to earning and keeping customer loyalty – is quality. Customers may love you and love your staff; the

The car business can be a great way to make a living. But, for every car you sell or service, there’s a customer on the other end making everything possible. So, it’s troubling to learn that less than 1 percent of customers enjoy the car-buying e

Bill Wittenmyer shares how dealerships can win over the modern customer in this week’s installment of Witt’s Wise Words.

When asked “who are your competitors in service?” most franchise dealers answer, “independent repair shops,” and state that the focus of that competition is price. While it is certainly true that most consumers who defect go to independent re

First, let me be clear in saying that Multi-Touch Sales Attribution is still the Holy Grail of marketing measurement for auto dealers. But for many dealers, no matter how attractive the benefits of Multi-Touch Attribution might be, using it might be

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I