Auto Retail News

If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch a

January is the month of new beginnings, and of course, New Year’s resolutions. But beyond setting a personal goal this year, what if you decided to use your energy to set your dealership up for success instead? What if your New Year’s resolution

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market

The experts agree: a good social media strategy promotes your dealership’s image as a friendly neighborhood store. Right? Or maybe it displays all of your most recent offers with complete vehicle information. No, the absolute best strategy boosts h

Most people check their mobile phones within five minutes of waking up. According to a study by Deloitte, people in the United States across all age groups check their phones 46 times during the course of a day.  That number could be as high as 150

How are you allocating your advertising budget? Are you focusing too much on your efficiencies and not enough on your inefficiencies? While this may sound like the right approach to take at first, there is a better, and smarter, way to allocate your

Cyberattacks have increased at an alarming rate. According to the FBI’s Internet Crime Complaint Center, victims of email business fraud lost $5.3 billion from 2013 to 2016[1]. Between January 2015 and December 2016, identified losses increased 2,3

The vendor/dealer relationship is a critical one. Sometimes it is a one sided relationship and ends up being a one night stand. Remember this is a partnership and that goes for both parties involved.

Much progress has been made in the journey towards paperless transactions. We can now sign tax returns online; sign electronic pads at many retailers when using credit cards; and, in some cases, receipts are even emailed to us. When FedEx or UPS make