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Think Tank: How Long Should My Videos Be? I Video Tips & Ideal Video Length
“Hey Paul, how long should my videos be?” This is a common question I get asked from the video community. Watch this episode of Think Tank Tuesday and learn what goes into getting to that ideal video length that will keep your audienc
Apr 26, 2018
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How Do Tire Sales Affect Customer Loyalty?
VP Analytics & Data Services Doug Van Sach shares some gaps between Millennial expectations and reality in this video blog.
Apr 26, 2018
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Could Your Dealership Be Held for Ransom? Five Defensive Measures to Implement Right Now
Another tax season, another rash of scammers trying to separate people and businesses from their hard-earned money. While phone calls and snail mail are still popular methods among those trying to pull the wool over your eyes, the most ubiquitous thr
Apr 25, 2018
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Dealers Challenged with Google’s “Questions & Answers”
While setting up some new dealer marketing audits, I noticed a growing trend that will only become a bigger challenge for dealers. Introduced in August of 2017, Google’s “Questions & Answers” can be a helpful opportunity for dealers, but
Apr 25, 2018
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Work On Yourself Wednesday: Par For The Course
This week on Work On Yourself Wednesday, it’s just par for the course!
Apr 25, 2018
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BLACK BOOK TEAMS WITH MOBILITY SALES SOLUTIONS ON VIN-UP FOR SERVICE CUSTOMER VEHICLE BUYBACK PROGRAM
LAWRENCEVILLE, GA (April 25, 2018) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it has partnered with Mobility Sales Solutions and its new Vin-Up™
Apr 25, 2018
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The Magic Formula for Success
Did you know that the self-improvement industry in the U.S. is a $10 billion market? That means there are a lot of people out there who are not achieving their goals. Of course, there are also dozens, if not hundreds of self-help gurus taking advanta
Apr 25, 2018
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What’s the Right Budget for Service?
Scot Eisenfelder shares what he believes the right marketing budget for service should be for dealerships.
Apr 25, 2018
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How Not to Write for SEO
We know that you’re creating content for the benefit of your users. You want them to get the answers they need quickly and efficiently, and if your content happens to be strategically written to boost your search rankings, so be it. Balancing writi
Apr 25, 2018