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Video Marketing is Not Just About Video
When people talk about the idea of video marketing, the focus is often almost entirely on the videos themselves, that is, the content and the SEO benefits of video. No doubt, video is an excellent tool or medium for enhancing the experience for the s
Jun 6, 2018
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BDC Overwhelm? Use a Hybrid Solution for Heavy Lifting
Many dealers prefer using internal BDCs so they can keep control of leads and processes. Other dealerships use an external BDC for cost, management and efficiency reasons. Just about every dealer believes it’s a choice: you either set up an interna
Jun 6, 2018
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Focus on Missed Calls
Chief Product Officer Michael Markette explains the importance of paying attention to missed calls for your dealership.
Jun 6, 2018
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Wanna Hurt or Maim Someone? Use Their Vehicle!
I suppose I’ve been on a rampage about vehicles getting analyzed, tested, and fixed right, particularly directed at driver / passenger safety as well as dependability. The responsibility for taking proper care begins with the ASM position, which is
Jun 5, 2018
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The Consultative Approach to Selling
While digital retailing in automotive is on the rise, dealership staff still play an important role in customers’ car-buying experiences. Six in 10 consumers would still want help from dealership staff even if they could purchase online, according
Jun 5, 2018
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4 Ways F&I Managers Can Win Over the Sales Team
F&I managers have a tough job! Personally, I love the grind, but it’s not for everyone. The hours are long, the pace is relentless, and the expectations are unforgiving. Let’s face it, a lot rides on an F&I managers’ ability to secure t
Jun 5, 2018
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Interview with Andrew Walser, CEO of Walser Automotive Group
He’s the son of a successful car dealer, but Andrew Walser, CEO of Walser Automotive Group, hadn’t always planned on joining the family business. Instead, Walser first looked to make his career on Wall Street. Before he could get there, he starte
Jun 5, 2018
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UpdatePromise Completes Certification in Reynolds Certified Interface Program
Certification means a safer, more reliable data exchange between UpdatePromise products and Reynolds’ dealership management system. Chino Hills, CA – June 4, 2018 (U.S. ONLY) UpdatePromise, the leader in Consumer Experience Solutions, is pleased
Jun 5, 2018
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Binary Automotive Solutions Hires Trio of Industry Heavyweights to Keep Pace with Tremendous Growth
Bedford, TX (June 5, 2018) – Binary Automotive Solutions today announced the hiring of Joe Turner, Matt Ward, and Troy Scheer to their executive staff. All three professionals bring a unique understanding of marketing and sales processes to their r
Jun 5, 2018