Auto Retail News

As a student of successful ‘branding’, I’ve always been fascinated by the branding success of one of my favorite restaurants in New York City, Patsy’s on West 56th St. It happens to have been the favorite restaurant of the late, great Frank S

So, I’m asked to work with a caring and aggressive client suffering a service process failure rate the original New York Mets would have been proud of. Not bad people, not uncaring people, just one unfortunate situation after another driven by

There is little that is less productive for a team member to engage in than drama, and to subsequently become a “drama-baby” in the process. In fact, there is little that equals drama’s ability to distract from priorities, waste time, drain ene

Breaking News: You take more money to the bank grossing $0.70 per dollar than you do grossing $0.02½ per dollar! According to the NADA DATA report released earlier this year, the average new car gross is 2 ½% and it’s been dropping every year for

Back in March 2018, Facebook announced an end to Partner Categories, the ad targeting parameters that were sourced by third-party data providers like Oracle Data Cloud and Acxiom. Talking to dealers across the United States, the move raised a questio

A couple of years ago I uttered the following statement on stage “marketers, and the media, like to create problems that they will solve for you…on your budget.” One of the biggest “problems” we marketers have created lately, in my opin

The dealer management system (DMS) touches every aspect of a dealership’s business. It can collect, store, manage and interpret data across a dealership group’s many rooftops. It is the gatekeeper to not only customer data, but also a dealership�

It’s crucial in today’s market, to spend your money and time wisely. With only so many hours in the day to find and source cars at auctions, sometimes those profitable vehicles slip away from you. And it’s no surprise that auction prices keep c

October 4, 2018, Minneapolis, MN—UnityWorks, the leading provider of micro-targeted dealer video campaigns for the retail automotive industry, recently conducted a 60-day campaign for over 300 dealers using the YouTube platform. Each participating