Auto Retail News

It’s our conversations that shape our results. We live in the Age of the Consumer, and it takes more than a just good price and a good product to win. Today, it’s the way you treat each customer, and the way you communicate your value, that matte

The primary purpose of a professional service advisor is to sell service, or as Scott Russeau puts it, “inspire your guest to invest!” Earlier this year, I attended one of Russeau’s energy-packed workshops. (Okay, it wasn’t a workshop as much

Picture the following scenario: you check your dealership’s monthly ad performance and notice an increase in clicks on one of your campaigns. Great news, right? Maybe. But what if it turned out that customers were clicking those ads after making a

With the increase of consumer preference to use online channels for communication, it’s crucial to devote attention to who might be best equipped to handle these valuable customer relationships. Today’s social media is marketing, PR, sales, a

I remember when I had to wear a tie every day for business. I bought a lot of ties because every year the fashion gurus in concert with the manufacturers would change the size of the tie and who wants to look out of step with style, right? But an old

By Tony Allison, Justin Cerone and Steve Wojcicki These are fast-changing times for auto dealers, as various forms of digital technology fundamentally have transformed the way many customers shop for cars. As a result, dealers must transform the way

With the automotive retail industry, a full decade from the depression of 2008-2009, and with vehicle sales relatively flat over the past few years, a series of industry trends are emerging that will drive the local franchised dealer and their state

Is it time to innovate yet? The market is changing. Profitability is being challenged once again. Dealers are quickly exploring all options to shave costs and improve profitability. OEMs are also under pressure to help their dealers improve profitabi

Not much is written about the travails or the contributions of parts counter personnel. These suppliers of necessities are in fact integral to getting any type of maintenance or repair performed in the shop. What they provide makes or breaks almost a